The concept of Compressibility as a quality signal is not widely known, but SEOs should be aware of it. Search engines can use web page compressibility to identify duplicate pages, doorway pages with similar content, and pages with repetitive keywords, making it useful knowledge for SEO. Although the following research paper demonstrates a successful use … Read more
Google is harnessing new AI technology to block a surge of fake online reviews that mislead customers and harm local businesses. The company stopped over 170 million fake reviews in 2023 – a 45% increase over the previous year. The crackdown provides welcome relief for local business owners who have struggled with fraudulent reviews that … Read more
As artificial intelligence (AI) systems create increasingly realistic synthetic imagery, Google has developed a new tool called SynthID to help identify computer-generated photos and artworks. While initially available to select Google Cloud customers, this technology represents a step toward identifying AI-generated content. SynthID embeds imperceptible digital watermarks into AI-generated images, allowing them to be detected … Read more
