When Not to Use Artificial Intelligence in Digital PR
In the field of public relations, the human touch remains essential and irreplaceable. Learn when not to use artificial intelligence in digital PR. Source link
Digital
39 Emotions Digital Marketers Can Use In Advertising
In a previous article, How To Make A Video Go Viral, I mentioned research that shows videos that evoked the emotion of hilarity, inspiration, astonishment, and exhilaration tended to be shared the most. People shared videos that elicited “high-arousal” or intense emotions twice as much as ones that elicited “low-arousal” or moderate emotions.” For the … Read more
Digital Marketing Tactics for Biotech Companies
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Many biotech companies approach marketing as if it were some Field of Dreams-style fantasy world where their science alone would make all their dreams come true. Unfortunately, the biotech industry, like most, is super-competitive, requiring … Read more
Data-Driven Decision Making To Optimize Local Digital Marketing Efforts
If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience. However, if “Content is King,” then data is an … Read more
Navigate The Digital Landscape With These Upcoming Trends in Paid Search [Webinar]
![Navigate The Digital Landscape With These Upcoming Trends in Paid Search [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/Navigate-The-Digital-Landscape-With-These-Upcoming-Trends-in-Paid.jpg "Navigate The Digital Landscape With These Upcoming Trends in Paid")
The search marketing landscape is evolving rapidly with new technologies. This year alone, we’ve seen the rise of generative AI, new developments in automation and voice search, and the emergence of new ad formats. We understand the challenge that professionals like you face. How do you know which ways to innovate with your paid search … Read more
Google Launches Digital Futures Project To Study Impact Of AI
In a bid to understand the far-reaching implications of artificial intelligence (AI), Google announced the launch of the Digital Futures Project. The initiative is designed to amalgamate insights from diverse sectors, including academia, public policy, and civil society, to shed light on AI’s opportunities and challenges. At the heart of this endeavor is a $20 … Read more
Enhancing Digital Journeys: Interactive Pop-Ups, Subscriptions, And More
In the dynamic landscape of digital design, user engagement is paramount. The fleeting attention span of today’s online visitor demands more than just static content; it calls for a compelling and interactive digital journey. From the seemingly simple pop-ups that catch our attention to the allure of email subscriptions offering exclusive insights, these elements have … Read more
The Ultimate List of Marketing Quotes for Digital Inspiration
“Success is making those who believed in you look brilliant.” This is one of my favorite quotes in regards to my job at HubSpot. It inspires and motivates my work and, no matter my mood, I find it to be an uplifting message to ponder and drive my performance. Not to mention, it’s a quote … Read more
8 Ways that Video Marketing is a Game-Changer for Digital Marketers in 2023
As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. Your goal is to develop extremely powerful strategies that engage with the target audience and deliver exceptional results. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video … Read more
The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence
Would it be correct to assume a major part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go – and you want to be able to reach them and observe their behavior where they spend their time. But when you’re growing a business, this … Read more
Digital Strategies For Brand Marketing Tech Trends For Success
Digital marketing has become extremely important leaving all other kinds of marketing well behind. More and more people are exploring digital space due to the increased connectivity offered by the Internet. As a result, a new world has opened up to attract a larger target market. However, differentiating yourself among the plethora of online businesses … Read more
How Can Small Local Service Businesses Use AI To Improve Their Digital Marketing?
When many of us hear how AI will change the world – particularly digital marketing – our thoughts (and occasionally fears) drift towards how big organizations will use machines to do the work of legions of copywriters, designers, and other content creators. Large corporations with equally large customer bases and competitively driven content needs are … Read more
Top 12 Digital Marketing Trends in 2023 You Should Know
The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. But, as digital marketers or business owners, it can get a little challenging to catch up … Read more
4 Effective Strategies To Boost Your Digital Marketing Return On Investment
The world of business at the start of the 21st century is vastly different to that of 30 years ago, especially given the evolution of the Internet as a communication medium while the digital landscape has become more competitive over the last few decades. Indeed, businesses are constantly trying to maximize the return on investment … Read more
The Advantages And Impact Of Digital Marketing In Today’s World
In our increasingly connected world, being online isn’t just a bonus – it’s a must for any business that wants to thrive. Digital marketing is a budget-friendly way to reach more people and create a meaningful connection with potential customers. So, let’s dive into the sea of benefits that digital marketing offers and how it … Read more
Embodying “Work From Anywhere”: Sophie Gil’s Digital Nomad Life
Meet Sophie, a Senior Growth Marketing Manager at Buffer and digital nomad. Her story is a riveting blend of professional growth, remote work challenges, and an infectious zest for life. Strap in as we journey through time zones, and share marketing insights all from Sophie’s ‘office’—the world. 📱 Check out Sophie’s Instagram and Twitter Could … Read more
Data-driven Marketing: How Graphs & Charts Transform Digital Strategies
In the world of digital marketing, data is king. With so much information available, it can be overwhelming to try and make sense of it all. One of the best ways to gain insight into digital marketing trends is through the use of graphs. Graphs can help to visualize complex data sets and identify patterns … Read more
What Is A Digital Marketing Strategy? 5 Steps To Create One
Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape changing every day, where’s the best place to start creating and optimizing your strategy? Read on to learn how to create a successful … Read more
