What Is BIMI (And Why Should Email Marketers Care?)

Litmus

Email marketers are on a constant search for a silver bullet: the one trick that gives them better visibility in front of subscribers and gets their message opened. While no such solution exists, there is something that can help. Brand Indicators for Message Identification—referred to as BIMI for short—is an emerging email standard that can … Read more

Email Phishing – What Is It and How to Stay Safe?

Email Phishing

Over the past 20 years, the Internet has become an integral part of our lives. We are used to applying electronic payment services, paying bills through Internet banking, conducting business, and text messaging. Anyway, if we do not follow the basic rules of electronic safety, our data can become the prey of fraudsters. Students are … Read more

Behavioral Content for Email Personalization

Litmus

Last year, Kickdynamic released their latest innovation – product recommendations for email. Powered by their revolutionary AI prediction engine, Kickdynamic can create countless personalized emails from on-site behavioral data. Brands are able to seamlessly track on-site activity and use the data immediately to provide personalized product recommendations in email. Most viewed, most purchased, individual recommendations … Read more

Why Email Marketing Is Still Crucial In 2022

With the rise of social media and digital technologies, marketers and businesses were expected to evolve from email marketing.  However, email marketing is still a reliable tool. Various researches show that email will become some of the most widely used and popular communication platforms in the future. But before you utilize these free email marketing … Read more

How to Write a Sales Email That Converts in 2022

How to write a sales email

Learning how to write a top-notch sales email isn’t easy. Recipients receive an average of 120 new emails every day, but they only choose to respond to about 25% of them. That statistic might discourage some senders but only those who view the glass half empty. 25% of emails are getting responses, and that means … Read more

What Makes the Sales Follow-Up Email Special?

Here are six reasons why you shouldn’t skip out on sending follow-up emails. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. August 25, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. A sales follow-up email is…

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