Google Encourages Performance Max Upgrade For DSA And GDA

Google Encourages Performance Max Upgrade For DSA And GDA

Google announced two voluntary upgrades to Performance Max for Dynamic Search (DSA) and Google Display (GDA) advertisers. The AI-driven platform optimizes performance across channels by allowing users to customize their inputs, making it more responsive to individual business needs. Advertisers have seen an average increase of 15% – 20% in conversions after upgrading to a … Read more

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