The SaaS business model offers incredible scalability as well as profitability – but only when paired with the right marketing growth strategy. Knowing that the cost of hosting cloud-based applications decreases as user volume increases, SaaS brands must focus on rapid subscriber growth to stay competitive and bring costs down. Many CMOs default to paid … Read more
Search Engine Journal spoke with Paula Ximena Mejia, VP of Enterprise Marketing at Wix, about building high-performing enterprise marketing teams. She shared actionable strategies to achieve marketing goals and identify what holds a team back. The discussion focused on multiple topics, including: Telltale signs of misaligned goals and inefficiencies How to overcome resource constraints Stakeholder … Read more
A lasting relationship with an enterprise client is good for business. It gives you authority, it gives your staff exposure to how large organizations work, and there should be a financial element. But winning the pitch is just the beginning. Many agencies make the grave mistake of misunderstanding their role in the relationship, and it … Read more
Smartphones put the world at our fingertips. People have questions that need answering, as well as the services or products they need. All of these things are just a search away, and now, we’ve seen a cosmic shift from traditional search to voice search and voice assistants. Statistically, voice search and assistants are not something … Read more
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For many businesses, feeling overwhelmed by SEO best practices, endless checklists, and heaps of data is all too familiar—especially when competitors seem to be growing faster than ever. As SEO evolves, navigating these challenges is becoming even more complex. Driving sustainable growth as an enterprise brand is even more difficult, with limited resources, small teams, … Read more
If you asked whether technology could replace marketing a few decades ago, most would look at you like you hit your head on concrete. Now, it’s no more a question but an issue that’s sparking industry-wide debate. And we owe this specifically to the generative AI surge — which has more implications for the creative … Read more
There’s a lot of well-meaning PPC advice out there. This advice often finds its way to bosses/clients who ask, “Why aren’t we doing ___?” The problem is most of these studies and data sets are focused around ecommerce. Enterprise accounts (even enterprise ecommerce) will behave differently than their non-enterprise counterparts. There are a few reasons … Read more
One of the biggest areas of contention in enterprise PPC advertising is conversion tracking efficacy. This is in part due to how difficult it is to get approvals, make changes to your sites, and ensure that there’s buy-in to how you will be tracking conversions. We’re going to dive into how to secure permission to get … Read more
In the enterprise ecommerce space, staying ahead of the competition on Google can be challenging. With so much at stake, it’s key to ensure that your site is performing at its best and capturing as much market share as possible. But how can you make sure your ecommerce platform is fully optimized to reach its … Read more
That’s where Ahrefs’ in-built AI translator may be a better fit for your project, solving both problems in one go: GIF from Ahrefs Keywords Explorer, July 2024 It offers automatic translations for 40+ languages and dialects in 180+ countries, with more coming soon. However, the biggest benefit is that you’ll get a handful of alternative … Read more
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. “Use AI. But not too much AI … and in the right ways.” “Optimize for SEO – but it’s changing completely and irrevocably, so also optimize for other … Read more
SEO has undergone many transitions and disruptions in a short time. Enterprise SEO has been at the center of some fundamental transformations over the past year. Adapting to the ever-changing needs and demands of consumers, integrating AI into search engines, and the influx of new generative AI SEO and content tools have forced organizations to … Read more
Struggling to earn links from journalists and the press? Digital PR for SEO has quickly become an alternative to traditional link building. However, earning links from the press can be a challenge creatively. That’s where we come in. Watch our on-demand webinar, as we explore how to scale the very time-consuming and complicated process of … Read more
Google launches AI assistant Gemini for Workspace, available in 2 pricing tiers for business and enterprise. Google rebranded its AI assistant Duet as Gemini and made it more widely available. Gemini allows natural conversations to generate ideas, summaries, and more for Workspace users. Google launched Gemini Business and Gemini Enterprise pricing plans for small teams … Read more
The stakes are high when it comes to enterprise reporting. Because as your company scales, so does the scope of metrics your business monitors. Wrangling reporting at the enterprise level isn’t just about how much data you’re dealing with. In fact, there’s a much bigger challenge in how you communicate that data across departments. And … Read more
NVIDIA hopes to open new doors for developing generative artificial intelligence (AI) models with AI Workbench. The enterprise toolkit is intended to make AI development more streamlined, efficient, and accessible. Its reported capabilities range from scaling models across any infrastructure, including PCs, workstations, data centers, and public clouds, to seamless collaboration and deployment. The complexities … Read more
With the economic downturn and the possibility of a recession looming, the need to secure new business is becoming increasingly essential. Remembering these points when entering the boardroom could be the factor that separates you from other prospective vendors. Here’s what you need to remember when pitching enterprise companies. 1. Know The Opportunity In the … Read more
