Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it worth our investment?” I think that’s a valid question, considering a sound content marketing strategy is one of the best ways a business can help shape its brand identity, garner interest from prospects, and retain … Read more
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“I’m excited but exhausted by so many changes,” Victor Pan wrote in a HubSpot Slack channel just before dropping half a dozen links to the latest AI news. He’s a product SEO here, and he sounds like he needs a hug. And no wonder. Even in tech, an industry that thrives on rapid change, AI … Read more
What do you think we’re talking about when we say the words “email personalization”? Are you thinking about merge tags or dynamic content? Segmentation and automation? Profile or behavior-based automations? Or all of the above? While the technology, functionality, and overall options you have available when it comes to personalizing an email has changed—we’re still … Read more
The admixture of artificial intelligence (AI) and art has created new horizons in exploring AI art generators. These magical tools, armed with autonomously generated artwork and the most intricate algorithms, are posing a stiff challenge to the traditional concepts of authorship of the artist. Besides, it is also expanding creative peripheries. In this comprehensive discourse, … Read more
New Google case study shows how Search Console APIs allows data to be reviewed and manipulated within a CMS or a proprietary SEO dashboard. While the article is a case study, a call to action at the end of the article reveals how Google is using APIs to transform search console from a SaaS to … Read more
In the fast-paced world of commerce, the way we handle transactions has undergone a remarkable transformation. Gone are the days of traditional cash transactions, replaced by the convenience and efficiency of electronic payment systems. In Canada, two key players in this evolution are debit machines and credit card machines. In this blog, we will explore … Read more
Our very own experts have spent countless hours analyzing the significant changes in search this year, from the rise of AI to shifts in Google’s ranking systems, and they’re ready to share their insights with you. We gathered our senior news writer and an editor, along with our leading SEO content strategist, for a panel … Read more
The advertising world is constantly evolving, and in this digital age, social media advertising stands at the forefront of this transformation. It has ignited a revolutionary approach to how businesses reach their audience. Imagine a world where the message you craft doesn’t just reach people; it engages and interacts with them, fostering a two-way relationship … Read more
At HubSpot, we are optimistic about the future of SEO — but we’re also preparing for many major shifts over the next year. For one, Google’s integration of generative AI into search will drastically change how users’ find information, and will require companies to shift their entire end-to-end SEO strategy. For another, many web analysts, … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! SEO has gone through countless phases since search engines first came on the scene and gained widespread commercial use: from the early days of keyword-stuffing and webmasters’ controlling the SERP via volume link-building to the … Read more
If you’re following the thrilling adventures of Team Litmus, you’ll know our team hit the road last month for one of the biggest email events of the year! That’s right, we’re talking about the 2023 ANA Email Evolution Conference, better known as the EEC. We did all the things one normally does at a conference, … Read more
