Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first-party customer data to improve ad targeting. The feature automatically works with Smart Bidding campaigns on YouTube, with Search and in-feed ads coming soon. Advertisers can implement this by setting up … Read more
![How to Nail First-Party Data Strategy According to a Google Director of Product Management [+ New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/first-party-data-strategy.webp.webp "How to Nail First-Party Data Strategy According to a Google")
Between shifts in technology, the economy, and consumer behavior, 2024 has brought marketers a new level of uncertainty. I’m right there with you, and I’ve bought stock in Pepto Bismal. So when I got the chance to chat with Christophe Combette, a director of product management at Google, I wanted to know what there is … Read more
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Earlier this month, Google Chrome took another step in its plans to phase-out third-party cookies. And yet HubSpot Blog Research reports that 83% of marketers are … Read more
First-party data has been the talk of the marketing industry for years now. With ever-tightening user data privacy laws and regulations, it’s imperative that marketers embrace a world with little-to-no data cookies. We have to get more creative on how to legally, and ethically, capture customer information. Not sure what first-party data is? Or not … Read more
Google has announced the upcoming launch of a new tool called Google Ads Data Manager that aims to streamline the management and utilization of first-party customer data for digital marketing campaigns. This tool comes as marketers look to reduce reliance on third-party data. Data collected directly from customers tends to be more reliable and valuable … Read more
How prepared is your organization for the imminent loss of third-party data? Are you ready for first-party data to take center stage in your marketing strategy? Maybe you’re feeling unsure of how to use first-party data? While cookies going away will reduce your access to third-party data, you can still strike the right balance with … Read more
