Google is pausing all ad groups that have zero impressions over the last 13 months on March 11. You’ll be able to reactivate them; however, if they remain at zero impressions for three months, they’ll be paused again. This news was met with mixed reviews. Some (including me) are thrilled that Google is taking a … Read more
LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. They’re also an excellent way to find and learn about your target audience in a more concentrated space. Four out of five LinkedIn … Read more
Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again. There are many … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each magazine issue. We talked with NY Times best-selling author Rory Vaden about how to monetize a personal brand. Read excerpts from that in-depth conversation below. To read more, subscribe to the magazine. —– If you’re familiar with Lewis … Read more
