So you’ve finished your first podcast episode and now you’re ready to release it to the world. The problem—listeners aren’t going to stumble along and find your podcast like it’s 2007. The solution is to create a robust digital marketing strategy for your podcast release. Here at Foundr we’ve launched and grown 2 successful podcasts … Read more
What is search engine optimization (SEO)? Hundreds of different strategies fall under the definition of the term, which is any action taken to earn a higher quality rating from search engines in order to boost your ranking on the results pages. It all comes down to the fact that the higher you are in the … Read more
My biggest fear is not getting clients. Ask any new consultant what they’re worried about and they’ll probably all reply: how to get consulting clients. When you’re just starting out as a freelancer, it can feel impossible to find clients for your fledgling business. After working as a freelance marketing consultant for a few years, … Read more
TikTok isn’t just for jigging Gen Zers or prank-loving comedians. While it might not be as stiff and serious as some of the other social media platforms, you can use TikTok for your business to see incredible results—you just need to know how. Get your TikTok business strategy right, and you’ll come off as a … Read more
Smartphones put the world at our fingertips. People have questions that need answering and services or products they need. All of these things are just a search away and now, we’ve seen a cosmic shift to voice search. Statistically, voice isn’t something that enterprise marketers can ignore because: 33% of people in the U.S. use … Read more
There are multiple ways to redirect a webpage or an entire website, the two main ways being either a 301 or 302 HTTP response code. Choosing the right one for the appropriate situation is important for SEO because it sends a signal to Google about how to respond to the redirected webpage, including whether to … Read more
Remote work is the future. Yes, employees will eventually return to offices, but the workforce will never be the same. You can applaud (or blame) the pandemic to some extent for this movement, but the remote trend was already on the up and up before COVID-19. However, managing remote teams isn’t something they teach you … Read more
The contents of a package will never be more important than the package itself. Yes, that’s a bold statement. After all, you might invest hundreds of thousands of dollars developing a product and then take years to perfect it. How could all that effort be matched by the simple cardboard box that it lives in … Read more
Money. Every business needs it. Where your capital comes from determines who controls your business. Bootstrapping is the process of self-financing a business whether you’re in the seed capital phase (when you’re getting your business off the ground) or the customer-funded stage (when you’re using profits to finance the continued growth of your business). Bootstrapping … Read more
There’s a powerful intersection that occurs between a customer and a business. The customer has a distinct need and they’re seeking a solution. As if guided by the gods of commerce, they encounter a business that doesn’t just have a solution—it offers the solution. It’s the ultimate win-win whenever customers and businesses connect in this … Read more
Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links that impact rankings for specific pages on your website. Source link
In digital marketing, we talk a lot about what you need to do for your website and how to make it SEO-friendly for users and search bots. But how much do you know about Amazon SEO? If you’re an ecommerce business and you’re not on Amazon in 2022, you may not be hitting your sales … Read more
