Google Shifts Hotel Ads To AI-Powered Bidding Strategies

Google Shifts Hotel Ads To AI-Powered Bidding Strategies

Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel. Google is retiring its commission-based bidding for Hotel Ads in October 2024. The company is shifting to AI-powered bidding strategies instead, like tROAS and Performance Max. The changes come as the travel industry rebounds post-pandemic. Source link

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