Google’s Search Relations team recently shared insights about how the search engine handles HTTP status codes during a “Search Off the Record” podcast. Gary Illyes and Martin Splitt from Google discussed several status code categories commonly misunderstood by SEO professionals. How Google Views Certain HTTP Status Codes While the podcast didn’t cover every HTTP status … Read more
HTTP Archive published 12 chapters of its annual Web Almanac, revealing disparities between mobile and desktop web performance. The Almanac analyzes data from millions of sites to track trends in web technologies, performance metrics, and user experience. This year’s Almanac details changes in technology adoption patterns that will impact businesses and users. Key Highlights Mobile … Read more
During Google’s April 2023 SEO Office Hours, a website owner asked Gary Illyes, Analyst at Google, whether giving Googlebot a different HTTP status code from the one served to human visitors would be acceptable. Specifically, they wanted to serve an HTTP status code of 410 (Gone) to Googlebot while giving users a 200 (OK) status … Read more
Google’s Search Advocate John Mueller says you should always try to replace internal links pointing to HTTP URLs with the newer HTTP versions. This is stated in a Reddit thread asking if it’s worth the effort to replace internal HTTP links with HTTPS versions, even when there are already redirects. Several years ago, Google’s Gary … Read more
Google’s Search Advocate John Mueller provided an interesting answer as to whether there was an SEO downside from linking to insecure HTTP web pages. One would think that linking to HTTP pages might be seen as a negative quality of a page because it might seem like a negative user experience. Difference Between HTTP and … Read more
Security headers are easily overlooked in website audits. While some may say that website security is not an SEO-related concern, it does become SEO-related when a site becomes hacked and search traffic dwindles to zero. Security headers should be a top concern of everyone who publishes anything on the Internet. The good news is that … Read more
