Levers

Key Levers To Steer AI in Performance Max And Boost Results

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Key Levers To Steer AI in Performance Max And Boost Results

I often see comments to the effect of, “Google just wants you to launch your campaigns and let its systems do everything.” Let me just say as clearly as I can: no, that’s not what Google wants. As always, the marketer’s role is evolving, but that role is as important as ever. This also applies … Read more

Hidden Gems in PPC: 10 Underutilized Levers Across Google and Microsoft Ads

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Hidden Gems in PPC: 10 Underutilized Levers Across Google and Microsoft Ads

Part of what makes digital advertising challenging is that UIs change just as constantly as algorithms. It can be tough to stay on top of all the changes and tasks required for peak account performance. While these may be known to some, they represent the most common “hidden levers” I see in account audits. Hidden … Read more

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