Key Levers To Steer AI in Performance Max And Boost Results

Key Levers To Steer AI in Performance Max And Boost Results

I often see comments to the effect of, “Google just wants you to launch your campaigns and let its systems do everything.” Let me just say as clearly as I can: no, that’s not what Google wants. As always, the marketer’s role is evolving, but that role is as important as ever. This also applies … Read more

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