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How to Create Strong Sales and Marketing Alignment in 2024, According to LinkedIn's Global Product Marketing Leader

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How to Create Strong Sales and Marketing Alignment in 2024, According to LinkedIn's Global Product Marketing Leader

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Puppies and the park. Beach days and ice cream. Some things just obviously go together — but what if I put sales and marketing together in that … Read more

How to Generate Leads on LinkedIn in 2023, According to LinkedIn's VP of Marketing

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How to Generate Leads on LinkedIn in 2023, According to LinkedIn's VP of Marketing

LinkedIn is an incredibly powerful platform for growing both recognition and revenue as a B2B business.  In fact, audiences exposed to brand messages on LinkedIn are 6X more likely to convert, according to data from the social company.  But without a clear strategy in mind, the task of lead generation on LinkedIn can feel challenging. … Read more

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