12 Best URL Shorteners to Shrink Your Links in 2025

12 Best URL Shorteners to Shrink Your Links in 2025

Long, messy URLs can make your content look cluttered and unprofessional. They also eat up precious character space, which can be a problem for channels that have character limits, like social media and SMS. That’s where URL shorteners come in. They create a dedicated short link that redirects to your original URL. That reduces the … Read more

When To Use Nofollow On Links & When Not To

When To Use Nofollow On Links & When Not To

Nofollow was introduced back in 2005 and came about as a reaction to blog spam comments. Believe it or not, SEO professionals used to try and manipulate Google’s PageRank on their sites just as they try to manipulate, well, everything. Nofollow basically tells Google (or any other search engine that supports this attribute) not to … Read more

When To Use Nofollow On Links & When Not To

When To Use Nofollow On Links & When Not To

Nofollow was introduced back in 2005 and came about as a reaction to blog spam comments. Believe it or not, SEO professionals used to try and manipulate Google’s PageRank on their sites just as they try to manipulate, well, everything. Nofollow basically tells Google (or any other search engine that supports this attribute) not to … Read more

Ask An SEO: What Links Should You Build For A Natural Backlink Profile?

How To Find The Right Long-tail Keywords For Articles

This week’s Ask an SEO column comes from an anonymous asker: “What should a backlink profile look like, and how do you build good backlinks?” Great question! Backlinks are a part of SEO as a way to build trust and authority for your domain, but they’re not as important as link builders claim. You can … Read more

The Lord of The Links: Links of Power [Webinar]

Learn the key stages of a successful link-building campaign—from site finding and outreach to content creation and beyond.

Building high-quality links that drive traffic and boost your rankings can be a real challenge. But with the right guidance, you can create a successful link-building campaign that stands the test of time. On October 23rd, join us and embark on an epic journey through the world of link building in our exclusive webinar, “The … Read more

Google Integrates Internet Archive Links Into Search Results

Google Integrates Internet Archive Links Into Search Results

Google has announced a new feature integrating links to the Internet Archive’s Wayback Machine within its search results. This update, rolled out globally today, allows searchers to access archived versions of webpages directly from Google’s search interface. How To Access The Feature The new functionality is part of Google’s existing ‘About this page’ feature. You … Read more

Google Says If Internal Nofollow Links Send A Quality Signal

Google Says If Internal Nofollow Links Send A Quality Signal

Google’s Martin Splitt answered a question about whether internal nofollow links and noindex meta robots directives send the wrong signal to Google that the website is low quality. Nofollow Link Attribute The nofollow link attribute came about as a standard created by Google, Yahoo and Microsoft that publishers can use to signal that a link … Read more

Google Now Uses Open Graph Title Tag (og:title) For Title Links

Google Now Uses Open Graph Title Tag (og:title) For Title Links

In an update to its search documentation, Google has expanded the list of sources it uses to generate title links in search results. Google now includes the og:title meta tag as one of the elements it considers when automatically creating title links for web pages. Screenshot from: developers.google.com/search/updates, August 2024. Title links, which appear as … Read more

Does Googlebot Really “Follow” Links?

web crawler crawling website data server on computer internet with modern flat style

Google’s Gary Illyes reveals Googlebot collects links instead of “following” them, contradicting official documentation. Googlebot collects links rather than following them in real-time. Gary Illyes shared this information in Google’s ‘Search Off The Record’ podcast. Google’s documentation contradicts the actual crawler behavior. Source link

Google Shares Tips To Improve SEO Through Internal Links

Google Shares Tips To Improve SEO Through Internal Links

In a new installment of its “SEO Made Easy” video series, Google provides three simple guidelines for utilizing internal linking to improve SEO. The video, presented by Google’s Martin Splitt, offers valuable insights for improving site structure and user experience. Strategic internal linking highlights your most valuable content, ensuring users and search engines can identify … Read more

Hacking Digital PR: How to Earn High-Authority Links from US Media

Hacks To Earn 1000+ High Authority Links From US Media With Digital PR

Having trouble getting your website mentioned on big news sites to boost your search engine rankings? You’re not the only one. Many businesses find it hard to get these links. But what if you could do this regularly, every month? The trick is to use studies based on current trends that journalists find interesting. Sign … Read more

Ex-Google CEO Implies AI Search Will Have No Links

Ex-Google CEO Implies AI Search Will Have No Links

Eric Schmidt, former CEO of Google, said in an interview that Google’s mission is to organize the world’s information, not to provide blue links. Schmidt’s pragmatic statements seem to describe a future where websites are unnecessary and advertising is increasingly effective. Answers Without Links Is A Good User Experience? The ex-CEO’s prediction of the future … Read more

OpenAI To Show Content & Links In Response To Queries

ChatGPT takes step toward becoming a search engine

OpenAI content deal will enhance ChatGPT with the ability to show real-time content with links in response to queries. OpenAI quietly took steps to gaining more search engine type functionality as part of a content licensing deal that may have positive implications for publishers and SEO. Content Licensing Deal OpenAI agreed to content licensing with … Read more

Google Confirms Links Are Not That Important

Google confirms that links are not that important anymore

Google’s Gary Illyes confirmed at a recent search marketing conference that Google needs very few links, adding to the growing body of evidence that publishers need to focus on other factors. Gary tweeted confirmation that he indeed say those words. Background Of Links For Ranking Links were discovered in the late 1990’s to be a … Read more

Google Limits News Links In California Over Proposed ‘Link Tax’ Law

A brown cardboard price tag with a twine string and a black dollar sign symbol, influenced by the Link Tax Law, set against a dark gray background.

Google announced that it plans to reduce access to California news websites for a portion of users in the state. The decision comes as Google prepares for the potential passage of the California Journalism Preservation Act (CJPA), a bill requiring online platforms like Google to pay news publishers for linking to their content. What Is … Read more

Google: Overfocusing On Links Could Be A Waste Of Time

Google says links are a waste of time

Google’s John Mueller answered a question on Reddit about backlinks and suggested that overfocusing on links could be a waste of time, a statement that fits a pattern from Google over the past six months. Backlink Checkers Prioritize Their Crawls Differently The person asking the question wanted to know why backlink checkers show different backlinks … Read more

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