When it comes to luxury fashion, the likes of Louis Vuitton, Chanel, and Gucci are among the most well-known, and rightfully so. These three alone are valued at over $87 billion. Over the last decade and a half, I have had the opportunity to work extensively within this market. Managing PPC in this space is … Read more
I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all. … Read more
We talk about failure like it’s normal for entrepreneurs—which it is—but just because you fail doesn’t mean it’s not painful. And the bigger the failure, the harder it is to bounce back. April Scott started a clothing business six years ago and shut it down because she could barely make a sale. But her desire … Read more
