Managers

What is Lifecycle Marketing? A Deep Dive for Marketing Managers

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Jaina Mistry

What is lifecycle marketing? What are the lifecycle stages? Key lifecycle marketing channels Components of a lifecycle marketing strategy Cross-departmental collaboration and data integration How personalization strengthens your lifecycle strategy Creating effective lifecycle email marketing campaigns Industry-specific lifecycle marketing strategies Measuring the success of lifecycle marketing Make every stage count with lifecycle marketing Lifecycle marketing … Read more

What Are Content Managers, and How Do You Become One?

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What Are Content Managers, and How Do You Become One?

Content managers build a company’s content strategy, create targeted and relevant content, and distribute marketing communications to audiences online. They are organized, well-versed in fostering a brand voice, and often know their way around a blog post. You might just be learning about the content management role and want to know the basics. Or, maybe … Read more

Strengthening The Foundation: Building A Collaborative Relationship Between Recruiters And Hiring Managers

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Strengthening The Foundation: Building A Collaborative Relationship Between Recruiters And Hiring Managers

In the dynamic world of talent acquisition, the relationship between recruiters and hiring managers is crucial for attracting, selecting, and onboarding top talent. However, a strong partnership between these two stakeholders can streamline the recruitment process, improve candidate quality, and ultimately contribute to organizational success.  In this comprehensive guide, we’ll explore the importance of building … Read more

How to Give Productive Feedback, According to HubSpot Managers & Editors

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How to Give Productive Feedback, According to HubSpot Managers & Editors

Have you ever been in a situation where one piece of feedback changed your life? I have! For years, I worked as a full-time employee at startups and tech companies. Then, one day, my boss discovered I did a few content marketing side gigs after hours (which wasn’t a secret). Initially, they were worried and … Read more

Community Managers: What They Do & How to Be a Great One

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Community Managers: What They Do & How to Be a Great One

X (formerly Twitter), with its 237.8 million daily active users, is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix, Wendy’s, and Taco Bell have become X famous for their witty commentary and personable interactions with their followers. But how … Read more

Product Managers’ Toolbox: Top-Rated Product Roadmap Management Software

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Product Managers’ Toolbox: Top-Rated Product Roadmap Management Software

Product managers have their work cut out for them. Successful shepherding a product from its initial conception, through multiple stages of iteration and development, and finally to a successful marketplace launch requires a high level of coordination and efficiency. Product managers often have to oversee multiple processes and several multidisciplinary teams, ranging from engineers to … Read more

Why Quiet Quitting Happens in Marketing & How Managers Can Prevent It [Leadership Data]

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Why Quiet Quitting Happens in Marketing & How Managers Can Prevent It [Leadership Data]

While many think quiet quitting is nothing more than setting healthy boundaries, others see it as a sign of poor work ethic. We could debate whether quiet quitting is good or bad forever. But, are workplaces actually taking the time to understand why it happens and how they can effectively and supportively address it? In … Read more

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