Visual Storytelling in Marketing | MarketingProfs

Visual Storytelling in Marketing | MarketingProfs

Compelling websites turn visitors into customers, but what’s their secret? Visual storytelling. In my experience, however, many businesses and organizations underestimate the power of visual storytelling. It can engage people, hold their attention, and make them actually want to do business with you. That’s why it’s in every marketing professional’s best interest to master such … Read more

Marketing/Advertising: In-House vs. Agency | MarketingProfs

Marketing/Advertising: In-House vs. Agency | MarketingProfs

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! “What should I keep in-house (i.e., do with teams inside the company’s four walls), and when should I use an agency?” That marketing/advertising dilemma may be one of the most persistent. In the zeitgeist of … Read more

B2B2C Linkage Data | MarketingProfs

B2B2C Linkage Data | MarketingProfs

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In today’s complex and dynamic digital landscape, made up of countless advertising channels and disparate identifiers, achieving a reliable understanding of your ideal audiences can be a challenge for businesses and B2B marketers. Many solutions … Read more

Metrics vs. Outcome-Based Marketing | MarketingProfs

Metrics vs. Outcome-Based Marketing | MarketingProfs

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! A map is a lovely metaphor for many things beyond travel logistics. But it also has limitations. So many that a Polish American philosopher and engineer penned the phrase “the map is not the territory” … Read more

B2B Product Launch Checklist | MarketingProfs

B2B Product Launch Checklist | MarketingProfs

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Product development is a labor of love. After dedicating countless hours to design, development, and testing, you must ensure your product generates the attention it deserves. One strategic tool that can help keep all product-launch-related … Read more

SEO Strategy Evolution | MarketingProfs

SEO Strategy Evolution | MarketingProfs

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! SEO has gone through countless phases since search engines first came on the scene and gained widespread commercial use: from the early days of keyword-stuffing and webmasters’ controlling the SERP via volume link-building to the … Read more

AI Marketing Use Cases| MarketingProfs

AI Marketing Use Cases| MarketingProfs

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Your marketing team’s ability to dream up a campaign—or, more accurately, type it up—and automatically create first drafts of copy, images, video, and audio, is no longer science fiction. Thanks to generative AI, marketing teams … Read more

9 Common Brand-Positioning Mistakes | MarketingProfs

9 Common Brand-Positioning Mistakes | MarketingProfs

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! It’s easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I’ve had the … Read more

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