How Sprout’s social team measures Owned Media Value (and other ROI metrics that matter)
You understand the value of social media. You see the engagement, the community building, the real-time conversations. But when it comes to demonstrating its true value beyond your marketing team—especially to senior leaders laser-focused on the bottom line—the story can often feel incomplete. The good news is, you’re not alone. Even the most seasoned social … Read more
