Enterprise SEO platform BrightEdge is actively monitoring millions of keyword search results, detecting real-time trends in Google’s AI Overview and organic search tied to the ongoing November 2024 Core algorithm update. The data suggests six preliminary observations on the direction of Google’s algorithm and what publishers and SEOs need to know now. AI Overviews is … Read more
A car fire ignited a viral marketing moment for the Stanley brand. On November 15, TikTok user @danimarielettering posted a video showing the aftermath of her car catching on fire. Though the car was totaled, her Stanley Quencher tumbler was intact and still had ice in it. @danimarielettering Thirsty after you catch on fire? @Stanley … Read more
User empathy is at the heart of everything we do at Hotjar, and that extends into our content strategy. It is how we grew non-branded organic search traffic by 734% in just 3 years (2022 versus 2019). More importantly, it is also how we were able to turn this traffic into 1,398% growth in new … Read more
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. If you’ve spent time on TikTok in the past year, you’ve likely heard the name Alix Earle. In 2022, Earle rose to TikTok stardom by posting “get ready with me” videos and … Read more
In today’s digital age, data has become a valuable asset, especially for companies and organizations. Millions of users willingly or unknowingly provide their data to these entities through various sources such as social media, online shopping, and other online activities. However, the collection, storage, and utilization of user data raise concerns about privacy and security. … Read more
MrBeast is a young YouTuber who has amassed an incredible following through non-traditional means. If you combine the subscribers of all his channels, they would rank as the 7th most populated country in the world. His videos have been viewed more than 26 billion times. MrBeast is not just a storyteller — he also translates this … Read more
Crawling enterprise sites has all the complexities of any normal crawl plus several additional factors that need to be considered before beginning the crawl. The following approaches show how to accomplish a large-scale crawl and achieve the given objectives, whether it’s part of an ongoing checkup or a site audit. 1. Make The Site Ready … Read more
