How Airbnb Used Social Listening to Generate Millions of Impressions in 24 Hours

How Airbnb Used Social Listening to Generate Millions of Impressions in 24 Hours

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  If you’ve spent time on TikTok in the past year, you’ve likely heard the name Alix Earle.  In 2022, Earle rose to TikTok stardom by posting “get ready with me” videos and … Read more

Consumers Spend 3+ Hours on Social Media Daily: What They're Doing on Each Platform [Data]

Consumers Spend 3+ Hours on Social Media Daily: What They're Doing on Each Platform [Data]

  Have you ever been hypnotized by social media? According to our recent Consumer Trends survey, users of it spend an average of three hours a day there. It’s easy to fall into a social media trap, filled with endless distraction. One minute you’re checking a DM and the next thing you know you’ve spent … Read more

Has Google’s SEO Office Hours Lost Its Spark?

Has Google's SEO Office Hours Lost Its Spark?

Google’s John Mueller answered a question about what strategy to use to make specific pages show as sitelinks in Google’s search results. Mueller provided an answer that noticeably matched what’s in the official Google Search Central documentation for sitelinks, although he added a little more nuance than what’s in the official documentation. Nevertheless, Google’s new … Read more

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