Jaguar's Rebrand: Bold Move or Costly Mistake?

Jaguar's Rebrand: Bold Move or Costly Mistake?

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Jaguar’s recent rebrand has people talking, but not in the way most marketers hope for. Gone are the classic cues of British elegance. In their place is minimalism and “modernist exuberance.” Their rebrand campaigns involve cryptic videos, … Read more

Stories That Move, Messages That Stick: The Secret to Persuasive Marketing

Stories That Move, Messages That Stick: The Secret to Persuasive Marketing

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Stories have a unique ability to capture our attention, change our perspective, and inspire action. We intuitively know this, but there’s actually research that backs this up. The better the story, the more influence … Read more

Move Over Google Discovery Ads, Get Ready For Demand Gen Campaigns

Move Over Google Discovery Ads, Get Ready For Demand Gen Campaigns

Google confirmed that Discovery campaigns are officially being transitioned to the new Demand Gen campaign type. Google Ads liaison Ginny Marvin announced the news via Twitter and LinkedIn on 8/15. The ad format transition is another move towards an AI-first environment in Google Ads. Read on to understand what Demand Gen ads are, what the … Read more

Move JavaScript Below HTML Headers

Move JavaScript Below HTML Headers

Google’s John Mueller suggests placing JavaScript code below the HTML header tag to ensure search crawlers can fully understand your website. Mueller shares this advice in a Reddit thread, where a user asks whether HTML code placement could cause SEO issues. The answer is yes; the placement of HTML code could adversely impact your SEO … Read more

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