How Sprout’s social team measures Owned Media Value (and other ROI metrics that matter)

How Sprout’s social team measures Owned Media Value (and other ROI metrics that matter)

You understand the value of social media. You see the engagement, the community building, the real-time conversations. But when it comes to demonstrating its true value beyond your marketing team—especially to senior leaders laser-focused on the bottom line—the story can often feel incomplete. The good news is, you’re not alone. Even the most seasoned social … Read more

16 Grants for LGBTQ+ Owned Businesses and Entrepreneurs

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Small businesses … Read more

How These LGBTQ+ owned Businesses Did Pride on Social Media

How 6 LGBTQ+-Owned Businesses Celebrated Pride Month on Social Media

💡 This piece was a collaborative effort between me and Tamilore. The first-ever Pride parade – also known as the Christopher Street Liberation Day March – occurred in New York in June 1970 during the one-year anniversary of the Stonewall Riots. It was a way for the community to reflect and honor the bravery of … Read more

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