In an era where more than 20% of small enterprises fail in their first year, having a clear, defined, and well-thought-out business plan is a crucial first step for setting up a business for long-term success. The business plan is an undeniably critical component to getting any company off the ground. It’s key to securing … Read more
![5 Steps to Create an Outstanding Marketing Plan [Free Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/marketing-plan.pngkeepProtocol.png "5 Steps to Create an Outstanding Marketing Plan [Free Templates]")
Do you take a good, hard look at your team’s marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it’s nearly impossible to put a number on the budget you’ll need to secure for the projects, hiring, and outsourcing you’ll encounter over the course of a year … Read more
The days have grown shorter, and the weather has grown colder, which can only mean one thing: The end of the year is upon us. How did you do in 2022? Did you hit all your professional goals? Or did you fall short in some areas? Take some time to celebrate your successes, but then … Read more
Do you need a business plan for your eCommerce business? If you’re like most small business owners, you are probably looking for ways to sell online but don’t know how to get started with it. An eCommerce store is an essential tool for growing your business. It gives you a competitive edge over your competitors … Read more
Social media marketing must be done with careful planning and it’s important to have good direction. Planning out your activity will help you reach your marketing goals and while your goals are vital to your success, without them, you could set yourself up to fail. Most marketers know that social media is integral to reaching … Read more
TikTok was the most downloaded app of 2021. It now has more than one billion users. Did any of us at Buffer predict such a rapid rise when TikTok first landed on our radar? For fun, I did a quick search of our Slack archives to see if I could find out. The first mention … Read more
Marketing is an often misunderstood profession. Peers often stereotype marketing with massive budgets, loosey-goosey timelines, haphazard tactics, high-profile influencers, and Snapchat filters. In reality, modern marketing plans are more complex and orchestrated than a World Cup-winning German football team. Businesses have big goals to hit and fine margins to walk—and they need realistic, yet imaginative, … Read more
