As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search is still one of the most significant brand touchpoints. Whether through Google Search or AI-powered tools, a user’s first interaction with your brand often comes from these online results unless they’ve encountered your out-of-home (OOH) advertising, such … Read more
Google has announced the expansion of its First Position ad offering on YouTube, making it available across all content types through Display & Video 360. This marks a change from the previous limitation of First Position ads to YouTube Select inventory. What Are First Position Ads? First Position ads are in-stream advertisements that appear at … Read more
Every professional essay writer will agree that writing can be difficult at times, particularly when you have to voice your perspective on a contentious topic, particularly if such an opinion is an unorthodox one. This can make writing particularly challenging. A piece of writing like this is referred to as a “position paper outline. It … Read more
