Google Ads 2024 Recap: With An Eye To 2025

Google Ads 2024 Recap: With An Eye To 2025

This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative, media activation, and measurement solutions – many informed directly by advertiser feedback. I won’t cover every big update here, but building on a talk I gave at Hero Conf in San Diego recently, I’ll highlight some of … Read more

AMA Recap: Reddit Leadership On Leveraging The Platform For Business Success

AMA Recap: Reddit Leadership On Leveraging The Platform For Business Success

On November 7, we hosted an exclusive Ask Me Anything (AMA) event and invited three of Reddit’s top executives to share their insights. The insights they shared about Reddit’s growth, advertising potential, and community engagement are pure gold for any marketer looking to tap into the power of Reddit. And the best part? They didn’t … Read more

Litmus Live Recap 2024: Highlights From All Four Days

Litmus Live Recap 2024: Highlights From All Four Days

It’s a wrap! Litmus Live came to a close on Halloween and boy, was it a treat. Over 6,000 email-loving marketers registered and 36 talented thought leaders shared their knowledge over four days. If you aren’t familiar, Litmus Live is an annual email conference dedicated to all things email. It’s where some of the brightest … Read more

Reddit Subreddits To Google Search: Maximizing Your Brand’s Impact [Webinar Recap]

Reddit Subreddits To Google Search: Maximizing Your Brand’s Impact [Webinar Recap]

Recently, I had the pleasure of hosting a webinar discussing Reddit, its growth, and how it impacts search results. It’s been quite a while since I covered Reddit as a topic, but I could talk about it all day, and I think it has and is one of the most influential communities around today. If … Read more

Google Marketing Live 2024: The Ultimate Recap For Advertisers

General view of the Google logo sign on an office

After ten years of watching Google Marketing Live virtually from my computer, I had the opportunity to attend the event in person this year. If you’re not familiar with it, Google Marketing Live is an annual event put on by Google that showcases its major product announcements for Google advertisers. This year, Google unveiled 30 … Read more

X in 2023: A Recap of Everything Marketers & Advertisers Need to Know

X in 2023: A Recap of Everything Marketers & Advertisers Need to Know

When rumors started swirling about Twitter changing its name to X, I couldn’t believe it at first. But then, in July 2023, as I searched for my favorite blue icon on the phone, I found a black icon instead. It had actually happened! Elon Musk had indeed decided to rebrand this popular platform, choosing to … Read more

Unlocking the Future of Tomorrow: MozCon 2023 Day Two Recap

Top ranking sites in Amanda's study had more topical and local links

Day two recap contributions written by Emilie Martin, Meghan Pahinui, Miriam Ellis, and Zach Edelstein. We’re back for more insights from day two, the final day of MozCon 2023! Day two brought more speakers, more chances to fill up your bingo card, and more time to grab swag. Let’s get back to the future of search! Back … Read more

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