5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar]

5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar]

For many B2B businesses, balancing customer retention with new client acquisition can feel overwhelming—especially when the competition is growing faster than ever.  Retaining clients is not only critical, but often easier than securing new ones, yet it comes with its own set of challenges. In an environment where customer expectations continue to rise, maintaining long-term … Read more

Search And Repeat Business: Do You Need To Advertise To The Loyal?

Search And Repeat Business: Do You Need To Advertise To The Loyal?

Repeat customers are often deemed loyal customers. But should you pay for their loyalty? I’ve been in the search marketing space for more than 18 years. Most things in this space change regularly; the examples are a dime a dozen. When I started in this industry: Yahoo was the dominant US search engine and ad … Read more

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