How These 6 Social Media Marketers & Creators Built Loyal Brand Communities

How These 6 Social Media Marketers & Creators Built Loyal Brand Communities

Over the past year, we’ve seen a major shift when it comes to the importance of building social communities. And, as of 2024, 86% of social media marketers say building an active online community is crucial to a successful social strategy. Active social communities can establish your brand as an industry expert and provide additional value … Read more

Search And Repeat Business: Do You Need To Advertise To The Loyal?

Search And Repeat Business: Do You Need To Advertise To The Loyal?

Repeat customers are often deemed loyal customers. But should you pay for their loyalty? I’ve been in the search marketing space for more than 18 years. Most things in this space change regularly; the examples are a dime a dozen. When I started in this industry: Yahoo was the dominant US search engine and ad … Read more

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