How to Respond to the Loss of Third-Party Cookies – Litmus

Litmus

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) But if your organization hasn’t yet made it a top priority, Google’s countdown to phasing out third-party cookies in Chrome by Q3 2024 may be the … Read more

Screenwriters, Authors, and Journalists Respond To Threat Of AI

Screenwriters, Authors, and Journalists Respond To Threat Of AI

The rapid development of artificial intelligence is presenting new challenges for writers of all kinds, leading screenwriters, authors, and journalists to respond to the threat of AI. Although generative AI tools are not advanced enough to completely replace humans at the moment, their unregulated use has the potential to affect writers’ livelihoods negatively. Hollywood Writers … Read more

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