Mozilla VPN Security Risks Discovered

Mozilla VPN Security Risks Discovered

Mozilla published the results of a recent third-party security audit of its VPN services as part of it’s commitment to user privacy and security. The survey revealed security issues which were presented to Mozilla to be addressed with fixes to ensure user privacy and security. Many search marketers use VPNs during the course of their … Read more

AI Risks: Can Artificial Intelligence Affect Your Brand Equity?

A graphic showing the four elements of brand equity: brand awareness, brand associations, perceived quality, and brand loyalty.

Brand equity — that intangible asset that sets your brand apart and directly impacts its success, can either flourish or wither at the hands of artificial intelligence (AI). Using artificial intelligence in your external communications can be a threat to any brand equity you’ve built up, but does this mean you shouldn’t use it at … Read more

GPT-4 With Vision: Examples, Limitations, And Potential Risks

GPT-4 With Vision: Examples, Limitations, And Potential Risks

OpenAI has made waves in the tech world again with its latest innovation: GPT-4 with Vision, or GPT-4V. GPT-4 vision for writing code given a design: https://t.co/xJy9yFNvKG — Greg Brockman (@gdb) September 27, 2023 GPT-4V builds on GPT-4 and incorporates visual capabilities, allowing the model to analyze images provided by ChatGPT Plus and Enterprise subscribers. … Read more

Google: Don’t Choose Cheap TLDs, Avoid Spam Risks

Google: Don't Choose Cheap TLDs, Avoid Spam Risks

Google advises against cheap TLDs due to spam risks, says TLD keywords don’t improve SEO. In a recent podcast, Google’s Search Relations Team discussed how website owners should approach choosing a top-level domain (TLD). The discussion weighed the dilemmas of expensive .com domains versus affordable alternatives like .xyz, emphasizing the need to balance cost, credibility, … Read more

Social Media Crisis Management For Llcs: Strategies For Mitigating Reputation Risks

Social Media Crisis Management For Llcs: Strategies For Mitigating Reputation Risks

In the digital age, social media has become an integral part of our lives. It has revolutionized the way businesses operate, allowing them to connect with their audiences in real-time, share updates, and build a brand presence like never before. However, with the power and reach of social media comes great responsibility. For Limited Liability … Read more

How to take smart risks with lo-fi social content

How to take smart risks with lo-fi social content

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. It was a massive risk, but one that paid off. The quarter following the campaign’s release, same-store sales were up 14%. No matter how you slice it, risk-taking has always … Read more

Biggest Financial Risks Facing Small Businesses

Biggest Financial Risks Facing Small Businesses

Small business owners have a lot to juggle when it comes to managing their finances. It’s not as simple as simply avoiding debt, there are many other risks that they should be aware of in order to ensure the financial security and success of their businesses. In this article, we will discuss the biggest financial … Read more

Sam Altman On AI Oversight: Balancing Risks & Advancements

Sam Altman On AI Oversight: Balancing Risks & Advancements

The issue of oversight and regulation for artificial intelligence (AI) has been brought to the forefront in a hearing held today by the Judiciary Committee. Policymakers and AI experts, including Sam Altman, ChatGPT’s creator, and OpenAI’s CEO, discussed the technology’s possibilities and challenges. Altman highlighted AI’s potential for scientific advancement, from curing cancer to modeling … Read more

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