This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Part One of this book outlined the need for data storytelling, the benefits of data storytelling for the marketing function, and the practical barriers that can get in the way of … Read more
Discover Yagmur’s 8-stage roadmap to creating a content strategy that helps establish your business and build brand awareness. Source link
Product managers have their work cut out for them. Successful shepherding a product from its initial conception, through multiple stages of iteration and development, and finally to a successful marketplace launch requires a high level of coordination and efficiency. Product managers often have to oversee multiple processes and several multidisciplinary teams, ranging from engineers to … Read more
If you are reading this article, chances are that you know something about Ryan Deiss and his Customer Value Journey. Ryan literally built a marketing education empire on the concept of this framework. It’s so important to the DigitalMarketer community that he even has the original napkin version framed like a relic to be viewed … Read more
