With all of Google’s iterations and expansions of their generative AI SERP features, you may be wondering what this means for your business and how to tweak your approach to SEO in this evolving new reality. Watch on-demand for a session focused on AI Overviews and AI-organized SERPs, where we break down the newest developments. … Read more
Last week, reports claimed Google was testing mobile search results without favicons or colors, eliminating any advantage conferred by a well optimized favicon. However, a Google representative confirmed this was not a test. Favicons In Search Results The word favicon is short for “favorite icons,” an image meant to be shown in browser tabs, in … Read more
Google updated their documentation to reflect that it added eight new languages to its translated results feature, broadening the reach of publishers to an increasingly global scale, with automatic translations to a site visitor’s native language. Google Translated Results Translated Results is a Google Search feature that will automatically translate the title link and meta … Read more
Google announced that they are ending continuous scrolling in the search results (SERPs) as a way to speed up the serving of search results. Many in the search marketing community question that reason and raise questions about it. What’s really going on here? Continuous Scroll In Search Results Infinite scroll is a way of showing … Read more
People are always complaining that there’s something wrong with Google’s search results but what’s going on with search results for queries with the acronym “SEO” is in a class by itself and has to be seen to be believed. Anomalies In Search Results An anomaly is something that deviates from the norm or what’s expected. … Read more
Google’s John Mueller offered a suggestion about a long-standing problem with missing images in search results for recipe sites but recipe bloggers don’t seem convinced or satisfied. Missing Images In The Search Results Several recipe bloggers have for the past few months brought up the issue of image thumbnails that stopped appearing in the search … Read more
Most people working in SEO will tell you that we have just been through an exceptional period of change and rapid learning required. From the explosion of generative AI – first from ChatGPT and then Bard running to catch up. The Google updates that were unrelenting. And Universal Analytics finally being deprecated and switched off, … Read more
Looking to improve your law firm’s presence in SERPs? Learn effective link-building strategies for lawyers to boost your search engine rankings. Source link
In the last week, one of my clients noticed they were losing traffic for some key queries without losing their organic positions on both reviews and guides. Once we dove into the search engine results pages (SERPs), it became clear that Google has been quietly rolling out some new features that have the potential to … Read more
Our very own experts have spent countless hours analyzing the significant changes in search this year, from the rise of AI to shifts in Google’s ranking systems, and they’re ready to share their insights with you. We gathered our senior news writer and an editor, along with our leading SEO content strategist, for a panel … Read more
Is the Nearby filter navigation actually making Google’s SERPs more local? Find out more through Miriam’s research. Source link
There’s a major shift underway in search engine results pages (SERPs), with generative AI being used by both Google and Microsoft to offer searchers a new way to find the information they need. Ads are already running on Bing’s generative SERPs. At the latest Google Marketing Live event, Google gave us a glimpse into what … Read more
Google added documentation to their Search Central pages offering guidance on a change in how videos are displayed in search results. The change reduces videos shown in search results for certain cases. The change affects video thumbnails that are show in the search engine results pages (SERPs). Google’s announcement explained the reason for the update: … Read more
Brave announced a new AI-based rich result in its search engine results pages that feature an AI summarization of the content instead of the usual meta description. In in some cases, the Brave Search Summarizer will show a summary derived from two websites together. The Summarizer is currently showing for approximately 17% of search queries … Read more
To attract new customers, you need to ensure you’re in front of local searchers looking for your products or services. If you’re not optimized for local search, you’re missing out on a tremendous opportunity to reach potential customers in your area and drive incremental revenue, traffic, and sales. In this article, we’ll explain why local … Read more
This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Wondering how you can easily beat your competition without adding another tool to your marketing stack? The answers to how your competition is beating you are available to you – for free. Where? How? In SERP data on … Read more
![Schema Strategy - How To Get More From The SERPs [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/07/sejshow-featured-image-ep279-62e1aa1adabea-sej.jpg "Schema Strategy - How To Get More From The SERPs")
Do you want to get more from your SEO efforts, boost your marketing strategy, and drive more traffic? Then, you want to take a look at schema strategy. Martha van Berkel, CoFounder and CEO of Schema App, joined me on the SEJ Show to share tips on what works great with structured data and what … Read more
One of the reasons SEO is such an exciting space is that we’re constantly being challenged to innovate. But that doesn’t mean you need to reinvent the wheel. That just isn’t scalable – especially not at the enterprise level. You need to keep proven tactics in your back pocket that you can adapt and modify … Read more
