Trying to show off all your great digital content on social media can be tricky at the best of times. Should you direct followers to your company website? What about a current offer? Or even your other social accounts? Well, you have to choose, as you can only put one link in your bio! Or … Read more
TikTok isn’t just a place for dance challenges or trendy lip-sync videos; it’s now one of the most powerful platforms for advertisers. With its unique mix of authenticity and creativity, TikTok offers marketers a golden opportunity to reach engaged audiences in fresh ways. But setting up a campaign is only the beginning. Once your ads … Read more
Paid search advertising is a powerful way to drive traffic and conversions for your brand. However, setting up your first campaign can feel overwhelming if you’re new to the game. Even if you’re a PPC pro, it can be hard to keep up with all the changes in the interfaces, making it easy to miss … Read more
Value-based bidding is only as successful as the inputs you provide. It’s not just about having data; it’s about having the right data. In last week’s article of this value-based bidding series, we looked at how to determine whether this strategy will be a good fit for your business. Now, we’re going to dig into … Read more
Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources to execute them. ✋🏽*raises both hands* ✋🏽 In an ideal world, we’d have endless budgets and perfect conditions to work with. Like stable SERPs and simple social media algorithms. Or consumers who laugh at all … Read more
If you’re like me and waste far too much time on Instagram, you’re well acquainted with the phrase “link in bio.” So why does seemingly everyone use a linktr.ee URL, and what is Linktree exactly? In this post, I’ll tell you everything worth knowing as you decide whether to use Linktree or its alternatives. I’ll … Read more
It’s been decades since online sales went from a novelty to a major component to modern business success. Did you know Amazon launched in 1995? Sure, this was Bezos running a bookshop in his garage and not the space-loving multi-billionaire we know today, but still! A few years after Amazon hit the web, the ecommerce … Read more
Google’s SEO Starter Guide, a critical resource for search engine optimization professionals, is undergoing a significant revision. The impending update was announced on the latest episode of “Search Off The Record,” a podcast featuring Google’s Search Relations team members. First launched years ago, the SEO Starter Guide aims to explain the basics of improving website … Read more
In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media portion wasn’t as expansive. When we covered Facebook Advertising, for example, I found it difficult to follow along with a lack of examples and the lofty overview of content. Because of that, I … Read more
Imagine this: You’re a marketer, and you’re constantly chasing the next big thing. You’re always on the lookout for the latest trend, the newest platform, the freshest idea. You’re running on a hamster wheel of “on-demand” marketing, and it’s exhausting. You’re always reacting, never planning. You’re always behind, never ahead. Sound familiar? Now, what if … Read more
![How To Properly Set Up, Read & Utilize Google Analytics 4 [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/How-To-Properly-Set-Up-Read-Utilize-Google-Analytics.jpg "How To Properly Set Up, Read & Utilize Google Analytics")
As of July 1, the official sunset of Universal Analytics (UA) will be upon us – but are you ready? Has your business started making the switch to Google Analytics 4 (GA4)? With the arrival of GA4 comes a range of new data metrics, more powerful reporting, and predictive intelligence features that you’ll want to … Read more
If you are familiar with Google Analytics 4 (GA4), you probably know already that it has built-in scroll tracking by default. And naturally, you might be asking yourself: why do I need custom tracking for scroll depth? The GA4’s “built-in scroll event” triggers when a user has scrolled through approximately 90% of the page – … Read more
![Email Automation: How to Set Up Automated Workflows [Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/email-automation.jpgkeepProtocol.jpeg "Email Automation: How to Set Up Automated Workflows [Data]")
Without email automation, your marketing team misses major opportunities to nurture and engage your target audience and contacts. In this article, we’ll review common types of email marketing automation, the tools to help you establish and maintain an email marketing automation strategy, and different automation triggers you may implement at your company. But first, let’s … Read more
At Litmus, we’re committed to providing the best support to our community and our customers. It’s kind of a big deal for us, so receiving review-based awards means the world to us. Sure, it’s cool to be recognized, but it’s even more important to be recognized for the values that are most important to us. … Read more
As an entirely remote team of more than 80 people, how we communicate is critical to how we operate as a company, collaborate, and build a solid remote culture. As they say, clear is kind. So we aim to be clear in our communication with each other across the team, and clear as a company … Read more
Google is rolling out a new feature for Business Profiles that allows you to set up automated responses to frequently asked questions from customers. Using this feature, you can suggest questions for people to ask when messaging your business via your Google Business Profile. Similar to how a customer service chatbot works on business websites. … Read more
You probably check your email every day, whether for work or personal reasons, and so do millions of other people. As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one. And in a day and age where almost anything can have a … Read more
Microsoft Bing announced that the popular WordPress SEO plugin Rank Math is integrating the IndexNow instant indexing protocol. A publisher doesn’t even need to have an API key or a Bing Webmaster Tools account to enjoy the advantages of instant indexing. Getting started with IndexNow by using Rank Math SEO plugin is easy, especially with … Read more
