I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. I’d actually been searching for a cloak and while this piece of clothing did not fit the bill completely, I’d still wear it. Intrigued, I clicked on … Read more
TikTok’s rise to fame seemed like it occurred overnight. One minute you’re poking your friends on Facebook or sharing new songs on your MySpace page; the next, you’re dancing along to Savage Love by Jason Derulo with your mom and grandpa. Okay, there were a few steps in between, but you can’t deny that TikTok’s … Read more
TikTok Shop presents a massive opportunity for brands, combining TikTok’s powerful discovery engine (#TikTokMadeMeBuyIt) with in-app e-commerce capabilities to create a new shopping experience (#IBoughtItonTikTok). Still, these new TikTok shopping features come with a learning curve. For example, you might be wondering how to integrate it into your social strategy in a way that fits … Read more
I’ll admit it — I’m slightly obsessed with pop-up shops. They’re usually a little quirky, fun, and have an air of exclusivity that puts my FOMO into overdrive. But as a marketer, I also see the benefit of pop-ups from a business perspective. They enable consumers to get up close and personal with their favorite … Read more
Social media giant TikTok is rolling out its retail ambitions in a big way with the full launch of TikTok Shop in the United States. With inspiring hashtags like #TikTokMadeMeBuyIt, the company now aims to revolutionize online shopping culture. TikTok Shop adds shoppable videos and LIVE streams directly into the “For You” feeds for its … Read more
With over five million sellers and as many as 90 million active buyers, Etsy is easily one of the largest ecommerce platforms. When done correctly, it provides plenty of opportunities to earn sales. But how do you make it successful? How do you ensure your Etsy shop has plenty of active customers each month and … Read more
![Why Consumers Still Hesitate to Shop on Social Media Platforms [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/why-people-are-buying-products-from-social-media.jpgkeepProtocol.jpeg "Why Consumers Still Hesitate to Shop on Social Media Platforms")
If you’ve been on social media lately, you know shopping has taken center stage on most platforms. But, social commerce a controversial topic — some people love it, others are exhausted by product placements everywhere. And, in our latest research, we discovered that people don’t trust the social media apps they use daily to handle … Read more
