Shopify

Putting Shopify Analytics to Work for You

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So you’ve set up a Shopify website and joined the roughly 1.7 million other businesses that are operating on the platform. Congratulations. This step is essential to reaching global customers and hitting your entrepreneurial goals. What you need now are analytics. They’ll help you identify patterns and insights behind your Shopify store’s performance. When your … Read more

Shopify expands into email marketing

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Shopify continues to expand beyond its core e-commerce platform with a new product called Shopify Email. Shopify’s chief product officer Craig Miller and director of product for marketing technology Michael Perry gave me a quick demo of the product yesterday; Miller argued that they’ve created “the first email product designed for e-commerce.” That means it’s…

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