Website operators across the web are reporting increased activity from AI web crawlers. This surge raises concerns about site performance, analytics, and server resources. These bots consume significant bandwidth to collect data for large language models, which could impact performance metrics relevant to search rankings. Here’s what you need to know. How AI Crawlers May … Read more
I love WordPress, but it isn’t perfect out of the box. Themes and plugin choices are more important than ever as some can hamper the site’s performance. You can do many things to improve any WordPress site, and this post will cover just some of these optimizations that you can (hopefully) take action on immediately. … Read more
A newly released page builder plugin called Builderius elicited enthusiastic feedback in a private WordPress Facebook group. A conversation with one of its principals, Elvis Krstulović, underscored how WordPress’s open source flexibility allows developers to rethink site building itself, creating tools that prioritize flexibility, maintainability, and professional development practices. Is Builderius A Page Builder? I … Read more
Elementor released a free to use standalone AI app called Site Planner that enables users to create a website in a step by step process beginning with the most general concept of the site and ending with a complete website design down to the individual page elements. I gave it a try and was stunned … Read more
Google has updated its documentation to provide clearer guidance on its site reputation abuse policy. The changes are meant to you better understand what qualifies as a violation and how to stay compliant. While the updates don’t change how the policy is applied, they make the rules easier to follow by incorporating more detailed explanations … Read more
Automattic removed a spreadsheet containing the domain names of WP Engine customers from the WP Engine Tracker website. The removal is in response to a preliminary injunction granted to WP Engine, ordering Automattic and Matt Mullenweg to remove the spreadsheet within 72 hours. The preliminary injunction was warmly received on X (formerly Twitter), a tweet … Read more
Google has launched a surgical strike on Site Reputation Abuse, AKA “Parasite SEO,” hitting big brands and major revenue streams. Should you be worried? We’ve got you. Dr Pete’s level chart to help you understand the types of actions that are being penalized. Source link
Google has released FAQ guidance on its site reputation abuse policy. The update covers important points about managing third-party content and recovery processes. Breaking Down Third-Party Content Rules Google wants to clarify what counts as a violation. Using third-party content is not a problem in itself. A violation happens when that content is used to … Read more
Google Chrome collects site engagement metrics, and Chromium project documentation explains exactly what they are and how they are used. Site Engagement Metrics The documentation for the Site Engagement Metrics shares that typing the following into the browser address bar exposes the metrics: chrome://site-engagement/ What shows up is a list of sites that the browser … Read more
Automattic quietly updated the WP Engine Tracker website with an activity log showing a continuously updated list of domains that have switched away from managed WordPress host, WP Engine. This update is part of Mullenweg’s self-described “nuclear war” against WP Engine, with the Tracker site actively promoting competitors by offering links to their hosting promotions. WP … Read more
Google has issued new clarification for its site reputation abuse policy, which was launched earlier this year. It targets “parasite SEO” practices where websites leverage established domains to manipulate search rankings through third-party content. Chris Nelson from the Google Search Quality team states: “We’ve heard very clearly from users that site reputation abuse – commonly … Read more
Google’s Search Central team has released a new video in its “SEO Made Easy” series. In it, Search Advocate Martin Splitt addresses common concerns about duplicate content and provides practical solutions for website owners. Key Takeaways Despite concerns in the SEO community, Google insists that duplicate content doesn’t harm a site’s perceived quality. Splitt states: … Read more
In an ironic twist to the ongoing dispute between Automattic and WP Engine, a newly published website on WPEngineTracker.com is displaying a protest message against CEO Matt Mullenweg. Copycat Domain Name Registered Someone registered the domain name WPEngineTracker.com using the words that Automattic’s WordPressEngineTracker.com domain uses to describe itself (WP Engine Tracker) . If people … Read more
Peak shopping periods like Black Friday, Halloween, Christmas, and other holidays attract millions of shoppers online. They also present prime opportunities for ecommerce and retail brands to drive incremental revenue and traffic for the holiday season. According to the NRF, the 2024 holiday forecast is consistent with its forecast that annual sales for 2024 will be … Read more
Google’s John Mueller offered a useful for technical SEO tip for those launching a new site that will help your site get picked up by Google faster by avoiding this one common mistake. High Priority For Site Launch Launching a website is a chance to take everything learned from previous experiences and apply them with … Read more
Shopify has become a leading platform in the ecommerce world, with over a million businesses using it to reach their customers. Notable brands like Netflix Merch Shop, Gymshark, and Kylie Cosmetics have successfully utilized Shopify to streamline their operations and boost online sales. This success has made Shopify an attractive option for new sellers looking … Read more
Google’s Martin Splitt answered a question about malicious bots that impact site performance, offering suggestions every SEO and site owner should know and put into action. Malicious Bots Are An SEO Problem Many SEOs who do site audits commonly overlook security and bot traffic as part of their audits because it’s not widely understood by … Read more
How do you know if your website is doing as well as your competitors in search results? Join us on August 14 for a webinar that will reveal the latest organic search traffic benchmarks, trends, and insights for 2024. This session, brought to you by Conductor, is designed to help you fine-tune your SEO and … Read more
