In the fast-paced world of PPC advertising, marketers are constantly seeking ways to streamline their workflows and improve performance. Managing PPC campaigns efficiently requires a delicate balancing act of multiple tasks: Analyzing data. Optimizing bid strategies. Testing creatives. Reporting performance. And so much more. While AI and machine learning have been around in PPC for … Read more
A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past. So, it’s no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former … Read more
The first thing I do every weekday morning is tell my Amazon Alexa to turn off my alarm. In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it. This is just one example of how AI can impact our everyday lives, … Read more
Google has updated its Trending Now tool in Google Trends, offering faster and more comprehensive search data. The tool now detects more trends, covers more countries, and provides more visualization and filtering options. These changes further enhance Google Trends’ value for marketers, researchers, and anyone seeking real-time insights into search behavior. Updates To ‘Trending Now’ … Read more
Email clients (like Gmail, Apple Mail, or Outlook), operating systems, and devices change frequently. Because there are potentially more than 300,000 different ways an email could render, email QA testing is really the only way to verify how your email will look when it arrives in your subscriber’s inbox. But sorting reviewing how every single … Read more
The latest update to WordPress, version 6.4, includes changes to how scripts are loaded on the front end that will improve page load times and performance for many sites. Script loading strategies are now incorporated into the core and bundled themes of WordPress, improving the performance of loading scripts with defer and async attributes. These … Read more
LinkedIn announced it has enhanced its recommendation algorithm with AI to deliver more personalized experiences across the platform. In a blog post, LinkedIn reveals the technical details and engineering work behind its AI upgrades. This article, on the other hand, covers the most pertinent details for marketers and businesses. While the underlying technology is complex, … Read more
Social media marketing is a fast-paced world. You need to make engaging posts every day, sometimes multiple times a day. Each one needs to grab an audience, and some need to use subtle marketing techniques to avoid making your profile overly promotional. Some simple data management practices can make this demanding job a lot easier. … Read more
