Online business is a huge dimension in which countless websites exist organically. And the essence of these websites is that they compete for visitors’ attention. That’s why, in this dimension, there is one crucial question: how can just visitors become customers? Actually, the answer is quite simple. It’s all about people being primarily attracted to … Read more
This week’s Ask An SEO question comes from Stephen, who writes: “How does a service provider know what people are searching for and how does one convert blog content to income when there’s no book or product being sold yet?” Great question. There is a big difference between traditional e-commerce SEO and service provider SEO … Read more
As a PPC manager, nothing feels better than an account running smoothly. Campaigns are crushing their lead goal, even staying within their Cost Per Lead benchmark! Then out of nowhere, the fun stops during a meeting. The client states, “We’re spending a lot of money on PPC. You say leads are coming in, but we’re not … Read more
There’s something comforting and enjoyable about creating a routine where people know you, whether that’s a favorite coffee shop or place to walk or a local beer store where they call your dog by name. Many businesses can create this personalized shopping experience to convert more browsers into buyers. But, it can be tough to … Read more
Think about a time when you were on the train, sitting in the airport, or simply lying on the couch, and you had to complete an online form on your smartphone. Did you ever pay attention to the mobile form design? Chances are you haven’t noticed. That’s the goal — to give users an intuitive … Read more
