According to a recent report by eMarketer, Facebook is experiencing a resurgence among Gen Z users, while TikTok is gaining traction with baby boomers. Despite these shifts, both platforms maintain a stable core user base. Facebook’s Gen Z Renaissance Facebook’s seeing unexpected Gen Z growth despite overall decline. U.S. Gen Z users are projected to … Read more
TikTok has launched its new Creator Rewards Program and introduced a Search Insights tool. The program, which was previously in beta, rewards creators based on four key metrics: Originality Play duration Search value Audience engagement The new Creator Search Insights tool provides data on trending search topics, helping you to create content that meets TikTok’s … Read more
TikTok was the most downloaded app of 2021. It now has more than one billion users. Did any of us at Buffer predict such a rapid rise when TikTok first landed on our radar? For fun, I did a quick search of our Slack archives to see if I could find out. The first mention … Read more
