Every email marketing campaign has its own unique purpose, but the goal is ultimately to convince your subscriber to convert (your desired end result). Whether the goal of your email is to encourage people to make a purchase, download an asset, or read a full article, it’s important to know the specific (and final) action … Read more
The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started? Check out … Read more
Over 200 million people trust their websites to Wix. That’s a lot of people creating a lot of websites and putting up a lot of web content. And that’s why it’s really important to talk about some of the ins and outs of doing SEO on a Wix site. While I could write a generic … Read more
SEO pros and graphic designers don’t always see eye to eye – and that’s a shame. Modern graphic designers often prefer clean designs with lots of white space, whereas SEO professionals are less concerned about the latter. Generally speaking, SEO pros want content wherever we can get it. After all, if the keyword or keyword … Read more
I’ve always been a writer. Since I learned to put pencil to paper, I’ve been writing stories, poems, plays, and anything else that put my imagination into words. When I discovered blogging, I quickly realized that SEO and writing make a smart match. It became apparent that I’d need to optimize for organic search if … Read more
If you haven’t noticed, organic SEO listings have taken a back seat on the first page of Google. While Google is constantly testing the SERP layout and personalizing results based on the individual user, if your real estate business isn’t showing up, it can affect your volume of leads. Even though we’re emphasizing Google search, … Read more
Google published a new video offering six tips for how to make ecommerce sites eligible for special presentations in the search results. The video began by highlighting three key elements that help ecommerce product pages stand out: Images help site visitors understand products Star ratings increase trust Pricing and availability helps shoppers choose between sellers … Read more
You don’t have to have an MBA from Wharton to spot the opportunities the Chinese market presents for ecommerce. The world’s most populous nation, the People’s Republic of China, has the world’s second-largest economy, with a GDP of nearly $16 trillion. And what’s truly astonishing is that most of its economic growth has occurred over … Read more
Louie Escobar Louie Escobar joined the real estate industry in 2021 and immediately became the one stop luxury stop, coining himself “Louie from TikTok.” He curates his content for his ideal avatar, high end luxury home buyers in Dallas Texas, and has been going viral ever since hopping on the platform. Source link
Hate it or love it, social media is an unavoidable part of online marketing. With an effective social media strategy, brands can bring in new customers, nurture trust with their audience, and maintain and grow the following they’ve spent time building. But how many followers are actually active on social media? Facebook alone has 2.93 … Read more
As digital marketers, it can feel like we’re chasing metrics that continuously move. While arduous to some, it’s a passion for others. Either way, we’re always looking for the next genre of optimization that can get us closer to our goals. While chasing bright and shiny marketing trends, obsessing over coveted SEO keyword rankings, creating … Read more
Crawling enterprise sites has all the complexities of any normal crawl plus several additional factors that need to be considered before beginning the crawl. The following approaches show how to accomplish a large-scale crawl and achieve the given objectives, whether it’s part of an ongoing checkup or a site audit. 1. Make The Site Ready … Read more
A great cover letter can be the difference between getting an interview and having your application ignored. A poorly written or generic letter won’t do you much good, but a well-crafted one has the potential to land you an interview or even a job. Please, note that a cover letter is not a resume. A … Read more
Money laundering is one of the criminal activities that are on the rise. Due to this, there are many anti-money laundering laws that businesses must adhere to prevent probing and sanctions. The Australian Government has enforced various anti-money laundering laws to prevent financial criminals from succeeding. But business owners must do their part in this … Read more
So, you’re ready to expand into the land of wheat beer, sausage, and potatoes? I’ve got good news for you! With a large and affluent consumer base, Germany is an attractive market for many businesses. But there’s one little catch: you need localization. What’s localization, you ask? Well, it has a lot to do with … Read more
Non-profit organizations can benefit greatly from exposure online. SEO is a great way to gain organic traffic, regardless of the mission of the organization and the intent of the searcher. Yes, there are opportunities through Google Ads grants and supporters to help drive traffic. However, being found organically is a cost-effective and trusted way to … Read more
Social media remains one of the most effective methods of marketing a gym. It can help to improve brand recognition and awareness, increase your conversion rate and attract new members. Furthermore, social media marketing can also help to drive traffic to your gym website, thus helping you to generate more leads and customers. And unlike … Read more
The SEO game has so many moving parts that it often seems like, as soon as we’re done optimizing one part of a website, we have to move back to the part we were just working on. Once you’re out of the “I’m new here” stage and feel that you have some real SEO experience … Read more
