There’s a lot to consider before you hit send on your latest campaign or send a new template into the world. With so many variables, opportunities to optimize your emails can hide in plain sight. It’s a bit like starting a home project and promising to come back to it later. The busy-ness of life … Read more
LinkedIn is a fantastic medium for extending your reach, positioning yourself as a thought leader, and building your personal brand. However, to get the most out of this platform this coming year, you need to understand the key pillars required to create a winning LinkedIn marketing strategy. And that’s what this article is all about– here … Read more
![Delegation Tips From 10 Successful Leaders [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/01/Delegation-Tips-From-10-Successful-Leaders-Infographic.jpg "Delegation Tips From 10 Successful Leaders [Infographic]")
Effective delegation requires understanding which tasks and decisions need to be handed off and who is best suited within your organization to tackle them. This infographic covers delegation tips from 10 well-known entrepreneurs and executives. Read the full article at MarketingProfs
Every new email subscriber or customer is an opportunity to connect…or to annoy. You want your welcome emails to be on the right side of the excited vs. overbearing, or personalized vs. just plain creepy spectrum. But there are so many use cases for welcome emails. How do you know what to send, to whom, … Read more
To attract new customers, you need to ensure you’re in front of local searchers looking for your products or services. If you’re not optimized for local search, you’re missing out on a tremendous opportunity to reach potential customers in your area and drive incremental revenue, traffic, and sales. In this article, we’ll explain why local … Read more
Instagram is the foundation of so many brands’ social presence. The platform is proven to drive traffic, support sales and engage customers. And that’s why 59% of marketers plan to up their investment in Instagram this year. But if you’re not thrilled with your Instagram growth and engagement, you’re not alone. Competition on the platform is … Read more
These days, it’s easy for businesses to create a presence on social media. But the truth is that social media marketing is more than just uploading regular content. The real question is whether users are engaging or even seeing these posts. Optimization refers to specific actions taken by online businesses to ensure that a social … Read more
Every email marketing campaign has its own unique purpose, but the goal is ultimately to convince your subscriber to convert (your desired end result). Whether the goal of your email is to encourage people to make a purchase, download an asset, or read a full article, it’s important to know the specific (and final) action … Read more
The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started? Check out … Read more
Over 200 million people trust their websites to Wix. That’s a lot of people creating a lot of websites and putting up a lot of web content. And that’s why it’s really important to talk about some of the ins and outs of doing SEO on a Wix site. While I could write a generic … Read more
SEO pros and graphic designers don’t always see eye to eye – and that’s a shame. Modern graphic designers often prefer clean designs with lots of white space, whereas SEO professionals are less concerned about the latter. Generally speaking, SEO pros want content wherever we can get it. After all, if the keyword or keyword … Read more
I’ve always been a writer. Since I learned to put pencil to paper, I’ve been writing stories, poems, plays, and anything else that put my imagination into words. When I discovered blogging, I quickly realized that SEO and writing make a smart match. It became apparent that I’d need to optimize for organic search if … Read more
If you haven’t noticed, organic SEO listings have taken a back seat on the first page of Google. While Google is constantly testing the SERP layout and personalizing results based on the individual user, if your real estate business isn’t showing up, it can affect your volume of leads. Even though we’re emphasizing Google search, … Read more
Google published a new video offering six tips for how to make ecommerce sites eligible for special presentations in the search results. The video began by highlighting three key elements that help ecommerce product pages stand out: Images help site visitors understand products Star ratings increase trust Pricing and availability helps shoppers choose between sellers … Read more
You don’t have to have an MBA from Wharton to spot the opportunities the Chinese market presents for ecommerce. The world’s most populous nation, the People’s Republic of China, has the world’s second-largest economy, with a GDP of nearly $16 trillion. And what’s truly astonishing is that most of its economic growth has occurred over … Read more
Louie Escobar Louie Escobar joined the real estate industry in 2021 and immediately became the one stop luxury stop, coining himself “Louie from TikTok.” He curates his content for his ideal avatar, high end luxury home buyers in Dallas Texas, and has been going viral ever since hopping on the platform. Source link
Hate it or love it, social media is an unavoidable part of online marketing. With an effective social media strategy, brands can bring in new customers, nurture trust with their audience, and maintain and grow the following they’ve spent time building. But how many followers are actually active on social media? Facebook alone has 2.93 … Read more
As digital marketers, it can feel like we’re chasing metrics that continuously move. While arduous to some, it’s a passion for others. Either way, we’re always looking for the next genre of optimization that can get us closer to our goals. While chasing bright and shiny marketing trends, obsessing over coveted SEO keyword rankings, creating … Read more
