You know them, you love them, and yes, you hate them. Pop-ups! They’re a content marketer’s best friend with an average conversion rate of 11.09%. But using pop-ups is also risky ever since Google announced they would be devaluing websites with intrusive pop-up ads in 2018. So, this article aims to clear up some of … Read more
Customers are searching for your business right now. Do you want to show up at the top of your local search results? Want those future customers to see your business in their Google search? Wish you knew precisely what ranking factors help your business rank higher? You can. With local SEO, Google uses a separate … Read more
Data science as a discipline – and specific skills in machine learning, analytics, and training algorithms – are in hot demand. It’s a field that has exploded in popularity this past decade and is expected to create 11.5 million more new jobs in the U.S. alone by 2026. So what’s it like to work as … Read more
As of July 1, 2023, the version of Google Analytics we have used for 10 years will stop processing hits. This is a major change, and it means that Google Analytics 4 (GA4) will fully replace Universal Analytics (UA). The good news is there is still time – but you can’t keep putting off learning … Read more
Many businesses, companies, and organizations in Argentina hire developers to develop their software, websites, mobile applications, etc. And because the market is constantly changing and evolving with new technologies, it’s not always easy for businesses to find the right developer. There are multiple things to consider before hiring a developer in Argentina. Mainly, you have … Read more
Apple’s email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it’s time to rise to the challenge and admit that open rate doesn’t matter much, anyway. Here are four things that do. Read the full article at MarketingProfs
Can you imagine a world without search engines? You’d be stuck combing through endless pages of web content in a frustrating and usually vain struggle to find super important things like “chiropractors near me” or “1976 Best Picture Winner.” Luckily, search engines do exist. And because they do, there’s a real need for skilled professionals … Read more
Save for later In our first two weeks on Instagram, we went from zero followers to more than 10,000 by following a set of rules that we crafted. Then, with some experimentation and elbow grease, we went from 10,000 followers to amassing more than 2.5 million real Instagram followers–setting us up as one of the … Read more
Ahh! Crisis! What now? Before you attempt to communicate with the outside world, your internal crisis management must run smoothly. This article offers five tips to ensure it does. Read the full article at MarketingProfs
We’re back this Women’s Day with even more tips and advice from women in the SEO industry on how to know your worth – and command it. This piece was originally published in 2021. Now, another year into a global pandemic and amid ongoing socioeconomic unrest the world over, our experts have more to share. … Read more
Multiple challenges surface when creating content for a finance company. Dealing with legalities tops the list, but there’s more. Much more. In working with multiple companies in the financial sector and ghostwriting for top investors/financial CEOs in the pages of Forbes and other business magazines, I’ve had my share of difficulties. Below, I share challenges … Read more
Do you know which SERP features are trending in your industry? Is your business showing up in those SERP features? Are you optimizing for the factors that will generate the most traffic? The competition for prime real estate on Google’s search results page is fierce. On February 23, I moderated a sponsored webinar presented by … Read more
This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. How do you know which keywords are bringing the most visits to your website? Chances are, your daily SEO routine of checking keyword rankings gives you the answer. Tracking where your pages stand among the search results powers … Read more
Weebly is a website builder you can use to create your site, blog, or even an online store. Founded in 2007, it was acquired by Square in 2018 and is now the basis for over 50 million websites worldwide. Builders like Weebly are great for people who need a site but don’t have much (or … Read more
Being a contractor can be difficult if you do not immediately make yourself stand out from the local competition. Thankfully, there are many cost-effective, surefire ways to do just that, and you can start on them today. From branding to content, having a strong idea of what you want to accomplish as you set your … Read more
Unique value proposition (UVP) is a big, intimidating word that often sends brand-new entrepreneurs scrambling for an Advil and a glass of water. Settle down there—it’s more straightforward than you think. Consider this situation. Your distant cousin hears you’ve started a business and looks for it on Amazon. She finds your products, but she also … Read more
Want more revenue from fewer customers? Upselling is the way to go. Contrary to its stereotype as a shady sales strategy (got to love a good alliteration), upselling is a win-win for businesses and customers. Used correctly, upselling boosts the customer experience, cements stronger relationships, and improves your bottom line—and who wouldn’t want that? Those … Read more
Whether this is the first time you’ve outsourced your SEO or you have years of experience working with freelancers, going into the process with a well-structured plan will help you to get the best out of your support team. At the enterprise level, it’s even more crucial that you have high levels of communication and … Read more
