The Traffic Impact Of AI Overviews

Kevin Indig's Growth Memo for SEJ

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Two weeks after Google rolled out AI Overviews (AIOs), we can analyze early data to gauge the impact on organic traffic. I wanted to understand the impact and implications of AIOs, especially after many reports of misinformation and sometimes harmful recommendations from Google’s AI … Read more

Google Won’t Commit To AI Search Traffic Data In Search Console

Google Won’t Commit To AI Search Traffic Data In Search Console

In a recent interview, Google CEO Sundar Pichai sidestepped questions about whether the company would provide website owners with more granular data on traffic from AI-generated search previews. As Google continues to integrate AI overviews, or “AI previews,” into its search results, publishers have grown increasingly concerned about the impact on their click-through rates and … Read more

Google CEO Addresses Concerns Over AI’s Impact On Search Traffic

In this photo the Google logo is displayed on the smartphone screen with CEO Sundar Pichai in the background.

In a recent interview, Google CEO Sundar Pichai discussed the company’s implementation of AI in search results and addressed concerns from publishers and website owners about its potential impact on web traffic. Background On AI In Google Search Google has been gradually incorporating AI-generated overviews and summaries into its search results. These AI overviews aim … Read more

Google SGE Organic Traffic Impact Divided By Verticals [Data Study]

A stylized illustration showing a person with a beard, using a large magnifying glass to closely examine a computer screen displaying Google SEO search engine interface.

We analyzed 500k queries to find patterns and triggers enabling SGE results. We started to research SGE in June 2023 and have conducted bi-weekly scrapes of 100-500k keywords along with data analysis from our R&D team. From this data, we have in-depth findings about SGE development and ranking factors. While verticals are not the only … Read more

Organic vs. Paid Traffic for Personal Injury Law Firms

Organic vs. Paid Traffic for Personal Injury Law Firms

As personal injury law firms navigate the digital landscape, they face the critical decision of how to drive traffic to their websites. Two distinct strategies emerge organic traffic generation and paid traffic acquisition.  Organic traffic is based on search engine optimization (SEO) to attract visitors. However, paid traffic involves advertisements purchased directly from target customers. … Read more

Advanced Methods To Increase Organic Traffic For E-Commerce Sites In 2024

Advanced Methods To Increase Organic Traffic For E-Commerce Sites In 2024

In the age of almost endless digital opportunities, where e-commerce platforms are immersed in a never-ending struggle for consumer attention, being noticed in the crowd became the number one priority. By the time we are in the year 2024, it is clear that the methods that are truly effective in driving organic traffic to your … Read more

The Synergy Between Social Media And B2b SEO Strategies: Driving Targeted Traffic In 2024

The Synergy Between Social Media And B2b SEO Strategies: Driving Targeted Traffic In 2024

In the rapidly evolving digital landscape of 2024, businesses are constantly seeking innovative strategies to drive targeted traffic and enhance their online presence. Amid this quest, integrating social media and B2B SEO strategies emerges as a pivotal approach for companies looking to maximize their digital marketing efforts. Understanding the dynamic interplay between these two facets … Read more

Create Viral Infographics That Boost Your Organic Traffic

infographics

If a picture’s worth a thousand words, how much is an infographic worth? How about a 400% increase in revenue, like Venngage achieved by creating infographics for influencers? Or backlinks from CNN and TechCrunch, like WordStream got thanks to two infographics? When we think of growth hacks to drive traffic to our site, we often … Read more

How SEO Company Boost Online Visibility And Drive Traffic?

How SEO Company Boost Online Visibility And Drive Traffic?

Businesses must have a strong internet presence to succeed. Search Engine Optimization is a crucial tactic businesses use to increase their exposure and attract more customers (SEO). SEO is essential When establishing a company’s online persona and attracting natural visitors to its website. In this in-depth tutorial, we will explore the nuances of how SEO … Read more

7 Best Social Media Hacks To Hack The Algorithm And Increase Traffic In 2024!

7 Best Social Media Hacks To Hack The Algorithm And Increase Traffic In 2024!

Let’s be honest here – everyone wants a shortcut for success. Everyone wants hacks, whether by using cheat codes or learning high-level tactics earlier in video games. Therefore, understanding and using social media hacks to beat the competition is necessary to survive the fierce competition. However, when we say hacks, we don’t mean using literal … Read more

How To Increase Localized Traffic To EU Domain Hosted In US

How To Increase Localized Traffic To EU Domain Hosted In US

In a post on the r/TechSEO subreddit, Google’s Search Advocate, John Mueller, responded to a Reddit user asking how to increase localized traffic to a European Union (EU) domain hosted in the United States (US). The user’s client, who owns a .com and a .eu subdomain, hopes to increase targeted traffic to the latter. However, … Read more

How To Get Up To 87% More Traffic [Report]

How To Get Up To 87% More Traffic [Report]

Wondering how to boost your ecommerce SEO to help you rank higher on SERPs? Do you feel like you’re getting a new competitor every day? In the era when everyone has an ecommerce storefront, how do you make sure your store has as many advantages as possible? Gaining traffic and visibility is listed as one … Read more

Google On Traffic Metric & SEO

Google On Traffic Metric & SEO

Google’s recent Search Off the Record podcast discussed the important details of SEO, including a thought provoking segment about how SEOs can benefit from realign their thoughts about traffic with other possibly more important goals. Traffic As A Measure Of Success? One of the most misinformed things that search marketers do is measure their success … Read more

Google Investigating Reports Of Declining Traffic After Updates, Discover Bug

Google Investigating Reports Of Declining Traffic After Updates, Discover Bug

Google’s core updates have often resulted in a traffic increase or decline for some websites. However, after the latest updates and possible bugs in Discover, publishers have noticed an unprecedented drop in website traffic and visibility in Google Search. Reports from various sources indicate that these changes have led to dramatic consequences, with some sites … Read more

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