Since its inception as The Email Design Conference in 2013, Litmus Live (as it’s now known) has been the event for email marketers all over the globe to get excited about. Including myself! The event is the beating heart of the email community—and that’s just one of the reasons why we feel the need to … Read more
Google’s John Mueller says the Search team is “explicitly evaluating” how to reward sites that produce helpful, high-quality content when the next core update rolls out. The comments came in response to a discussion on X about the impact of March’s core update and September’s helpful content update. In a series of tweets, Mueller acknowledged … Read more
Google I/O 2024 is in the books – all I can say is that I’m very excited. There are some big changes on the horizon for digital marketing, especially Search. The monster change that is on everyone’s mind is that AI Overviews (the new name for Search Generative Experience) has officially been rolled out as … Read more
Google revealed details of two new crawlers that are optimized for scraping image and video content for “research and development” purposes. Although the documentation doesn’t explicitly say so, it’s presumed that there is no impact in ranking should publishers decide to block the new crawlers. It should be noted that the data scraped by these … Read more
YouTube unveiled four new content and ad offerings at its 13th annual Brandcast at David Geffen Hall, Lincoln Center. Key announcements include: WNBA Friday night games: Google and Scripps Sports announced an agreement for YouTube TV to show the locally televised WNBA Friday night games on ION in both the home and away markets of … Read more
Web directories, once tools for discovering websites in the early days of the Internet, have evolved over the past two decades. While the rise of Google led many to assume that web directories would become obsolete, plenty of these online catalogs have adapted to remain relevant. This article examines the current state of web directories … Read more
So you’ve got a brilliant product idea, maybe even a brilliant product, but how do you turn that into a real-world success? You need to create a product roadmap that strategically outlines how you’ll take your product to market… with as much fanfare as possible. While there’s not a hard and fast product launch formula, … Read more
Do you own a restaurant, or are you planning to open one? Then, you know how challenging it can be to attract customers in the long run. You might have done your research about the restaurant business and how tough it can be to sustain a business for a long time. With increased competition in … Read more
A new meme coin on Solana, Sealana, has raised over $1.2 million in its presale within the first few weeks of its launch. Sealana is attempting to mirror the success of Slothana, a meme coin that raised over $15 million in its presale before launching on exchanges and hitting over $100 million market cap in … Read more
Reddit partners with OpenAI to integrate content into ChatGPT. Reddit and OpenAI announce a partnership. Reddit content will be used in ChatGPT. Concerns about accuracy of Reddit user-generated content. Source link
TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days. For anyone working in social media or content marketing, keeping up to date is important to leverage relevant trends and inspire new content. From observation, TikTok is becoming the starting point for many trends and … Read more
Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important metric or key performance indicator (KPI) for most businesses. However, it can also be misapplied, misunderstood, or improperly established for use as a key metric. It … Read more
Whether there’s an ideal blog post length for SEO has been the subject of debate for as long as search engines have been on the web. If I may borrow a phrase from Google itself, the answer to that question is “it depends.” The two main variables to consider when deciding how long your posts … Read more
Social media has transformed the business world and opened up new career paths in the social media field. There are more opportunities than ever to explore fresh and exciting careers, and understanding what is required to pursue your desired career is essential. Social media manager is a popular job title, but what does it entail, … Read more
I recently had the pleasure of sitting down with Ezra Firestone, a man who is certainly no stranger to the world of successful ecommerce start-ups. Ezra Firestone’s businesses generated $70M in revenue last year, but he says he’s just “some guy.” I’ve pulled out some of my absolute favorite gems from our conversation and lessons … Read more
Google has provided details about the capabilities and limitations of its AI image generation tools for Google Ads. The clarification came after search marketer Darcy Burk expressed excitement about the potential for AI to create product images. You know what, I don’t care what people say. I think Google is really nailing this AI integration … Read more
The latest and future workforce, Millennials and Gen Z spend a significant amount of their time on social networks. Concerning this worldwide phenomenon, headhunters and recruiters are concentrating more on social media recruiting and approaching global, high-quality talents. Social media networks are a gateway to effective recruiting and branding. Are you not already in the … Read more
As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition. HubSpot recognized the value of organic search early, enabling our growth alongside the expanding search landscape. While AI-powered search experiences are reshaping the search landscape, we’re still firm believers in search. To vet whether organic search is … Read more
