Do you have a small- to medium-sized business? As you know, to stay competitive in any market, you must stay one step ahead of your competitors. One way to stay ahead of your rivals is to analyze their traffic and demographics. If your competitors don’t have a high volume of traffic, it might be more … Read more
How well do you understand your audience? Do you know how they search and where they spend time online? Which search trends and keywords should be a focus for your business this year? By understanding how your customers search within your industry, you can put yourself in the best position to win over your competitors. … Read more
![SERP Trends & Top Keyword Data By Industry [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/featured-11-625fcc423333e-sej.jpg "SERP Trends & Top Keyword Data By Industry [Webinar]")
Do you understand your audience well? Are you aware of how they search and where they spend time online? Do you know which search trends and keywords to focus on this year? Register now to learn more about a variety of SEO metrics across regions, more specifically in the U.S. and U.K., that can help … Read more
![Engagement Trends for Four Major Social Networks [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/Engagement-Trends-for-Four-Major-Social-Networks-Infographic.jpg "Engagement Trends for Four Major Social Networks [Infographic]")
This infographic explores benchmarks based on an analysis of engagement (likes, comments, shares, etc.) on 27 million posts on Instagram, Facebook, Twitter, and TikTok. Read the full article at MarketingProfs
![Four Social Media Design Trends for 2022 [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/Four-Social-Media-Design-Trends-for-2022-Infographic.jpg "Four Social Media Design Trends for 2022 [Infographic]")
This piece looks at four graphic design and styling approaches that marketers can use to make their social content feel more timely and original this year. Read the full article at MarketingProfs
Throughout the course of the pandemic, hospitality marketing strategies have had to shift dramatically. Consumer behavior, lockdowns, and travel restrictions have wreaked havoc with hospitality marketing messaging. Now that the industry is bouncing back, with more and more people itching to travel, it’s time to get creative with your hospitality brand’s content. Check out some … Read more
Marketers’ return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research from WARC. Read the full article at MarketingProfs
![12 Tech Trends to Watch in 2022 and Beyond [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/03/12-Tech-Trends-to-Watch-in-2022-and-Beyond-Infographic.jpg "12 Tech Trends to Watch in 2022 and Beyond [Infographic]")
This infographic provides an overview of 12 technology trends and explores why each matters. Read the full article at MarketingProfs
Apple’s Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to recent research from Campaign Monitor. Read the full article at MarketingProfs
Do you know which SERP features are trending in your industry? Is your business showing up in those SERP features? Are you optimizing for the factors that will generate the most traffic? The competition for prime real estate on Google’s search results page is fierce. On February 23, I moderated a sponsored webinar presented by … Read more
A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. Based on a comparison of search volume from 2021 to 2022, trends indicate that customers want things both sooner and later. If customers are out shopping in person then they want the ability … Read more
