Gen Z is turning this CEO's business model upside down

Gen Z is turning this CEO's business model upside down

“This whole entire generation is about to turn all of our business models on its head.” I’m a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation — she gets it. I’m sure her being a millennial, thus closer to Gen Z … Read more

Turning Insights into Action: Benchmarking & Strategic SEO

Turning Insights into Action: Benchmarking & Strategic SEO

SEO is not just about optimizing for search engine rankings. It’s also about understanding your audience’s needs and providing solutions through your website or landing page. Google alone processes over 100 billion searches a month. So, if you get your strategy right, the potential to reach new customers through search is immense. But here’s the … Read more

The journey of a data point: Turning numbers into social media intelligence

The journey of a data point: Turning numbers into social media intelligence

Every company should strive to be driven by data. As organizations and technologies become more sophisticated, we’ve been able to tap into the kinds of insights that wouldn’t have even been imaginable 15 years ago. Those insights drive real business value, whether you’re proactively increasing customer retention, engagement or satisfaction, or creating new products or … Read more

21 AI Use Cases For Turning Inbound Calls Into Marketing Data [+Prompts]

21 AI Use Cases For Turning Inbound Calls Into Marketing Data [+Prompts]

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. If you’ve been enjoying having random conversations with ChatGPT, or trying your hand at tricking a car dealership chatbot into giving you a new car for $1, just wait until you start using safe AI professionally. Marketers are finding … Read more

Why these Small Businesses are Turning Down Big Money

Why these Small Businesses are Turning Down Big Money

🖊️ Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far). Check out the second episode here. In 2014, Buffer was … Read more

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