Consumers Care About Brand Values: How To Communicate Them in a Way That Wins

Consumers Care About Brand Values: How To Communicate Them in a Way That Wins

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. Many of them want to win over a bigger and more diverse customer base, but I … Read more

Patchstack WordPress Security Wins $5M Funding, Adds Yoast Co-Founder to Board

Patchstack WordPress Security Wins $5M Funding, Adds Yoast Co-Founder to Board

WordPress security company Patchstack announced a round of $5 million USD funding and the addition of Joost de Valk, co-founder of Yoast SEO, to their board. The funding will accelerate the development of Patchstack toward becoming the fastest full-cycle security solution. Patchstack – Trusted Security Partner Patchstack, based in Estonia, is a fast growing WordPress … Read more

Martha Stewart, $400K Fighter Jets, and Comedy Writers: How Liquid Death Wins at Anti-Marketing, According to Liquid Death's VP

Martha Stewart, $400K Fighter Jets, and Comedy Writers: How Liquid Death Wins at Anti-Marketing, According to Liquid Death's VP

When considering who to learn from in the marketing space, one brand stands out: Liquid Death. They’ve mastered the art of turning healthy beverages into a sought-after brand, making them ideal marketing mentors. But they’ve done more than reinvent water — in many ways, they’ve reinvented marketing, as well. I spoke with Greg Fass, Liquid … Read more

Walmart Wins Black Friday Marketing with Mean Girls Campaign

Walmart Wins Black Friday Marketing with Mean Girls Campaign

The instrumental to Missy Elliott’s “Pass That Dutch” is blaring through your speakers while Lindsay Lohan is on your screen walking through the halls of North Shore High School. Did you just transport back to the early 2000s? No, chances are you were just served Walmart’s latest Black Friday ad. The movie Mean Girls has … Read more

WordPress 6.4 Release Contains +100 Performance Wins

WordPress 6.4 Release Contains +100 Performance Wins

WordPress 6.4, releasing on November 7th, is packed with over 100 improvements to site performance which promises to make this release one of the most important ones to get right away. This new release continues the solid upward performance trend which to date has nearly doubled the average core web vitals performance in the two … Read more

Litmus Wins Big in the G2 2023 Fall Awards – Litmus

Litmus

Email geeks, you’ve done it again. Thank you, thank you, thank you. Our friends at G2 recognize the best of the best in software each quarter. We’re thrilled that they have recognized Litmus again in their Fall 2023 awards. What makes these extra special? It’s not just an award—it’s based directly on excellent reviews from … Read more

Litmus Wins Big from G2 in Summer 2023 Awards (Including “Best Usability!”) – Litmus

Litmus

Thank you, email geeks. Each quarter, G2 and TrustRadius recognize the best of the best software companies, rating them on usability, leadership, performance, and more. We’re thrilled to be recognized (again!) from G2 and TrustRadius in their Summer 2023 awards.  And it’s all thanks to you and your stellar reviews. At Litmus, we believe in … Read more

Litmus Wins Big In G2 + TrustRadius’s 2023 Spring Awards (Including “Best Feature Set”!) – Litmus

Litmus

At Litmus, we’re committed to providing the best support to our community and our customers. It’s kind of a big deal for us, so receiving review-based awards means the world to us. Sure, it’s cool to be recognized, but it’s even more important to be recognized for the values that are most important to us.  … Read more

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