The Underrated Power of LinkedIn Content Creation

Six tips to gain visibility and create sales. Image credit: NurPhoto | Getty Images Aimee Tariq Guest Writer Founder and CEO of A Life With Health January 6, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. If you haven’t started using LinkedIn to share content yet, it’s high time you get…

4 Unique Growth Tactics for 2020

Marketing tactics change constantly. Each year new tactics become more impactful, and old ones fade into obscurity. Sticking to the same tactics is stale for your current customers and potential customers, too. Instead of just running the same growth tactics for years on end, it’s time to make a switch in 2020. Here are four unique growth tactics…

Canadian energy stocks are still a bargain as sector pushes higher: analyst – Yahoo Canada Finance

View photosREUTERS/Candace ElliottDespite a Santa Claus rally to close 2019, Canadian energy stocks remain undervalued as the sector strengthens into the new year, according to analysts at Laurentian Bank.  The iShares S&P/TSX Capped Energy Index ETF (XEG.TO), a basket of large Canadian energy companies, has climbed 15 per cent since early December as oil prices pushed…

Writing emails stressing you out? Here are 3 steps for closing any email effectively

f you’re anything like us, you’ve stared blankly at your email screen, mentally debating which sign-off is best for your message. Is ‘sincerely’ too much? Does ‘best regards’ seem dismissive and cold? Is there ever a time-and-a-place for an ‘Xoxo’? Many otherwise confident professionals struggle with how to close an email, by stressing over words…

Nine Strategies To Attract Online Coaching Clients

photo: Getty Once you launch your business online, the first step is to have a predictable way to attract customers 24/7. Regardless if you are an online coach, creator or services provider, the client acquisition process is the most important asset you can focus on building. In this article, I’ll give you a step-by-step guide … Read more

Digital Marketing News: B2B Marketplaces Study, Instagram’s New Branded Content Rules, Influencer Honesty, & Google’s New Browse By Photo

B2B Sellers: Marketplaces Are Here — Are You Ready? B2B buying and selling has changed alongside similar shifts that are being seen in consumer areas, and research firm Forrester takes a look at the new center of commerce that B2B marketplaces represent. Forrester Facebook quietly acquired a startup to build a live-shopping feature Facebook recently…

Why Meta Tags Are Still Relevant to SEO – and the Best Way to Use Them

If you include quality keywords in your meta tags, Google is more likely to list your site higher in web search results. January 3, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Within the constantly shifting guidelines for what does and doesn’t boost a website’s SEO, meta tags typically don’t garner…

Launch an Online Business in 2020 with These Web Courses

Learn how to build a site and optimize it for eCommerce. January 3, 2020 1 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. If…

How to Write Persuasive Instagram Ads, Captions, and Bios

Want more clicks and engagement on Instagram? Looking for tips on writing that converts? In this article, you’ll find techniques for creating compelling Instagram ads, captions, and bios that deliver results. #1: How to Write Instagram Ad Copy That Converts Instagram ads are a powerful way to promote your products, drive sales, and grow your…

Ads for drug injury lawsuits were a problem long before they targeted HIV prevention medication

Facebook removed personal injury advertisements early this week that contained misleading information about medications designed to prevent the spread of HIV, after months of outcry from LGBTQ organizations like GLAAD, The Washington Post reported. Encouraging people at risk of HIV to take these medications is a key strategy in efforts to reduce the transmission of…

5 Content Marketing Trends You Need to Know for 2020

Use new content marketing tactics to engage customers. Image credit: Cecilie_Arcurs | Getty Images Syed Balkhi Guest Writer Entrepreneur, Growth Hacker and Marketer January 2, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s a new decade and with it comes content marketing trends that will change content creation for businesses.Plus, content…

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