The 17 Best Content Marketing Books You Can Read Right Now

May 15, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. Are you looking to up your content marketing game right now? Are you tired of seeing the same books on everyone’s “best of” list? Me too.Don’t get me wrong, those books are good, and some are even classics, but content marketing…

People shopped online every day in April like it was Black Friday

By Matt Binder2020-05-14 16:25:11 UTC While many brick-and-mortar stores have closed their doors during the coronavirus pandemic, online retailers have experienced a boom. In fact, in April, ecommerce sites experienced traffic that surpassed last year’s Black Friday … every single day of the month.  According to a new report by ecommerce marketing data platform PriceSpider,…

A Clear Vision for Online Marketing, Lead Generation and Branding

The Vision Council’s VisionWatch market research reported that the total vision care industry generated $40.36 billion in revenue over the last year (2017). The amount included 22 million pairs of frames sold during the first quarter of 2017. The same report found that the independent side of the optical industry is the largest component of…

Dr. Karen DeSalvo on “putting information first” during COVID-19

Dr. Karen DeSalvo knows how to deal with a crisis. She was New Orleans Health Commissioner following Hurricane Katrina and a senior official at the Department of Health and Human Services when Ebola broke out. And now, as Google’s Chief Health Officer, she’s become the company’s go-to medical expert, advising our leaders on how to…

Daily Crunch: Facebook will pay $52M to content moderators

Facebook strikes a deal to compensate content moderators with PTSD, Tesla might reopen its factory next week and Twitter says some employees can work from home indefinitely. Here’s your Daily Crunch for May 13, 2020. 1. Facebook to pay $52M to content moderators suffering from PTSD Facebook employs thousands of content moderators to sift through…

How to Measure and Analyze Content Marketing Success

In this article, we’re going to explore precise ways you can measure your content marketing efforts to get a clearer picture of what’s happening both at a micro and macro level. By the end, you should have some clear action steps on how you can proceed in the coming days and weeks.

Dolby launches Dolby.io, its new self-service developer platform

Dolby Laboratories, the San Francisco-based company best known for its various audio and video processing tools, today announced the launch of Dolby.io, its first self-service platform for software developers who want to bring some of Dolby’s capabilities to their own applications. Currently, Dolby.io’s lineup includes two sets of APIs, one for quickly analyzing and improving…

Learn how to build a loyal YouTube following with these 10 courses

Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission. Image: pexels By StackCommerceMashable Shopping2020-05-12 09:00:00 UTC TL;DR: Get your Youtube career started with the Complete Content Creator Bundle for YouTube for $39.99, a 97% savings as of May 12. Ever…

The pitch and email template a 6-figure freelance copywriter uses to sell additional services to her clients — and get them to say yes

This story is available exclusively on Business Insider Prime. Join BI Prime and start reading now. Meghan Turner-Patel made more than $115,000 as a freelance copywriter last year, but she earned another almost $42,000 by offering related services such as branding and marketing.She gets and keeps clients by figuring out what other services she can…

Tencent Music bets on China’s crowded podcasting space

Listeners of podcasts, audiobooks and other audio shows are estimated to number 542 million in China this year, according to a third-party survey by marketing firm iiMedia. It’s a healthy jump from the 489 million users recorded in 2019, and it no doubt has attracted new players to the game. That includes Tencent Music Entertainment…

4 Questions You Should Ask Before Investing in Influencer Marketing

After spending part of the year talking with and learning from successful marketers about how to get the most out of working with influencers, I’ve come to believe that there are four main questions every marketer should ask before getting too far along in the process. Those questions are as follows….

China’s CEOs are making millions by selling their products on livestreams

Credit: Taobao & Kuaishou In the past few years, retail-streaming has become a rapidly growing ecommerce channel in China, with all manners of salespeople directly selling goods to consumers on an ecommerce livestream. While influencers and celebrities are the most familiar faces seen on retail-streams, recently, executives of major Chinese corporations have also appeared in…

India’s logistics aggregator Shiprocket raises $13M to expand overseas

Shiprocket, a New Delhi-based logistics aggregator that works with direct-to-consumer sellers including several social media influencers, has raised $13 million in a new financing round as it looks to expand its platform overseas. Silicon Valley-based investment firm Tribe Capital led Shiprocket’s Series C financing round. Innoven Capital and existing investor Bertelsmann India Investments also participated…

Microsoft rolls out protection against ‘reply all’ email storms

Image: Richard Drew / AP / Shutterstock Matthew Humphries for PCMag 2020-05-11 20:30:31 UTC Follow @https://twitter.com/PCMag PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology. One surefire way to…

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