Google’s John Mueller received feedback about a bug in how Search Console validates rich results. Google will drop images from rich results because of an error in how a CDN that hosts the images handles a request for a non-existent robots.txt. The bug that was discovered was in how search console and Google’s rich results … Read more
If you want to get SEO traffic, your site needs to rank high in Google. In fact, more than 25 percent of people click on that first organic result. So, how do you get there? It starts with the right SEO tools. But there are a TON of SEO tools. Many of them are expensive, … Read more
Blockchain is here to stay, but in what form? Who will blockchain benefit most? And who will it inconvenience the most? Let’s take a look. Some have said that blockchain is a network that is “trustless.” However, this statement doesn’t imply that the parties participating in the economic transaction do not trust one another. Of … Read more
This week’s Ask An SEO question comes from Renee in Iowa, who writes: “I read somewhere that you should submit your sitemap every month. When you provide an XML URL, isn’t it just that – a URL and therefore updates are always in place? I’m using RankMath which generates my XML file. It didn’t seem … Read more
On February 26th, our team became aware that access was obtained to a number of Buffer accounts and those accounts were used to spread support for Russia’s invasion of Ukraine. The accounts affected did not have two factor authentication (2FA) enabled, indicating that this was likely related to reused passwords as there continues to be … Read more
Are you considering a website redesign? If so, you’re not alone. On average, companies redesign their websites every two to three years. Website redesigns can help boost your search rankings, improve usability, and attract your ideal customers. However, a poorly executed website redesign can have disastrous consequences, such as decreased web traffic and loss of … Read more
You’ve been throwing free content at people, and they’re not engaging with it. You’re exhausted. Your CEO agrees: It’s time to buy their attention. Try one of these seven paid marketing strategies. Read the full article at MarketingProfs
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Dropshipping makes it possible to sell products online–without having to purchase, store, or ship inventory. That’s right, you can operate an ecommerce site from your couch without ever touching the products you’re selling. But … Read more
Today, and even more so, because of the COVID-19 lockdowns, most clients and businesses have moved their business dealings online. Customer service needs to be great. Many major companies have outsourced their customer services to call centers that handle responses of one or many businesses. How a call center agent deals with a customer can … Read more
We’ve brought in nearly 30 new teammates in the last year, and for each of those hires, we’ve done 15 to 25 values screens. So over the last year, I’ve done at least 400 values screening calls and I always turn the call over to the applicants to ask whatever questions they have for me. … Read more
Status update: social media marketing can no longer be ignored. But it’s about more than a mere online presence. Using social media correctly can contribute to business growth in surprising ways. Read the full article at MarketingProfs
![CREATIVE 05 linkedin 1 700x420 - 7 Tactics To Convert Visitors Into Paying Customers [Free Webinar on March 22]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/03/CREATIVE-05-linkedin-1-700x420.jpg "7 Tactics To Convert Visitors Into Paying Customers [Free Webinar on March 22]")
In 2021, the gap in conversion rates between the worst and best performing e-commerce websites widened more than ever before. Conversion rates for the lower-performing e-commerce sites hovered around 3 percent while the top-performing sites were around 17 percent! That’s a pretty drastic difference. You’re probably wondering what you need to do get your website … Read more
So after months of talking about it, you’ve finally decided to start a podcast. You may have a clever show title or lined up an impressive first guest, but what you don’t have is the podcast equipment to make it happen. If you’re looking for podcast equipment for beginners, then you’ve come to the right … Read more
Building a successful e-commerce business isn’t easy. Get it right, and you gain access to part of the 4.2 trillion in e-retails sales. Get it wrong, and you could waste time and money on a store that doesn’t get results. With the right e-commerce KPIs, you can trace, track, and quantify every store visit, customer … Read more
Question: I feel like I’ve waited too long to get started with TikTok because I didn’t originally think it would be a good social network for marketing to customers, it seems that’s not the case any more and now I’m wondering is it too late for me to start from scratch on TikTok? If not, … Read more
As the web grows, more and more enterprises are now looking to SEO to help provide insights into how users interact with search engines and how they (and other sites) communicate autonomously. This article highlights four trends and ways for Enterprise SEO marketers to stay ahead of change and the evolution of the web. In … Read more
Apple’s Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to recent research from Campaign Monitor. Read the full article at MarketingProfs
The digital marketplace has changed the way we shop. It has made shopping more accessible on a global scale and it has led to a dramatic shift in how we buy goods and services. E-commerce is the fastest-growing retail channel, accounting for the majority of all retail sales growth between 2016 and 2022 E-commerce has … Read more
