The User-Generated Content Advertising Ecosystem [Infographic]
![The User-Generated Content Advertising Ecosystem [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/The-User-Generated-Content-Advertising-Ecosystem-Infographic.jpg "The User-Generated Content Advertising Ecosystem [Infographic]")
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC. Read the full article at MarketingProfs
Month: April 2022
SEO Best Practice for Alt Text
In a Google Office-hours hangout, Google’s John Mueller answered a question about how to use alt text for SEO. Along the way he dispelled the idea that there is a 16 word limitation on alt text and suggested ways to use the Alt Text that would be good for SEO. Alt Text Alt text is … Read more
5 Ways to Get Most Out of Instagram Creator Accounts
Out of all the social media platforms out there, Instagram is the most popular platform in the world. With more than 2 billion monthly active users, Instagram has a huge audience base and offers a high engagement rate. As a result, it has become a hub for creators, influencers, and brands to showcase their content, … Read more
A Guide To ‘Organization’ Structured Data For Rich Google Results
Organization schema structured data is useful to have on a website because it communicates important information to Google that can then be used to present an organization’s data in the search results in an attractive manner. This is why implementing organization structured data correctly is important. Structure Data Types And Properties Before we get into … Read more
Google Says It’s Normal For Cached JavaScript Pages To Appear Empty
JavaScript-based webpages may appear blank or incomplete in Google’s cache, which is normal and not indicative of any problems. This is stated by Google’s Search Advocate John Mueller in the latest installment of the Ask Googlebot video series on YouTube. A question is submitted by an individual asking why their JavaScript pages aren’t showing in … Read more
Jump on the Marketing Analytics Train or Be Left Behind
Big ad channels can’t be trusted to give you real analytics. Facebook wants you to use Facebook, so it fudges the stats to ensure you will. Multitouch attribution tools, on the other hand, are impartial and effective. Read the full article at MarketingProfs
7 Instagram Post Ideas You Can Apply To Your Business
Instagram business accounts are booming on the platform. There is a lot of competition among the brands to gain dominance on Instagram. One of the key aspects of running a successful Instagram account is to post good content. There are many accounts out there that bore their Instagram followers by sticking to the same type … Read more
SEO Keyword Rankings: Choosing the Right Terms to Rank #1 on Google
Chances are, you want more traffic to come to your website. After all, more traffic means you’ll boost your business revenue, right? Not necessarily. You see, more traffic’s all well and good, but there’s no guarantee it will lead to a revenue increase. In fact, if you draw the wrong kind of traffic, your revenue … Read more
Career Building Tips From A Senior Data Scientist At Amazon
Data science as a discipline – and specific skills in machine learning, analytics, and training algorithms – are in hot demand. It’s a field that has exploded in popularity this past decade and is expected to create 11.5 million more new jobs in the U.S. alone by 2026. So what’s it like to work as … Read more
Podcast Marketing Guide: Market and Grow Your Show
So you’ve finished your first podcast episode and now you’re ready to release it to the world. The problem—listeners aren’t going to stumble along and find your podcast like it’s 2007. The solution is to create a robust digital marketing strategy for your podcast release. Here at Foundr we’ve launched and grown 2 successful podcasts … Read more
Google Discusses Value Of Non-Recommended Structured Data
Google published a Search Off Record episode about structured data. An interesting topic they touched on was how Google might use structured data that goes beyond what Google’s developer pages recommend. Martin Splitt said that more data can be better. But there are caveats to adding more structured data beyond what Google recommends. Schema.org and … Read more
Pros And Cons Of Reselling SEO
Enlisting the services of an SEO reseller company can bring a number of benefits to your business. You could drive website traffic, boost product or service sales, and reach an audience that’s farther and wider than you ever expected, all while saving precious time and money for your business. But hey, nothing’s perfect, and everything … Read more
Simple Office Calendar 365 Tips – ReadWrite
Microsoft offers a customizable calendar as part of its Microsoft 365 suite of applications. The calendar includes features such as alerts, notifications, sharing, and syncing with other programs. The quickest way to better organize work and social calendars is through your Outlook email, where Office’s digital calendar can be found. The Office Calendar provides numerous … Read more
Why Omnichannel Is the Way Forward for B2B Marketers
Email, website, chatbot, PPC, Zoom calls… B2B buyers have access to more channels than ever to get information about your product or service. Coordinating those touchpoints leads to the best possible experience. Read the full article at MarketingProfs
What Is DuckDuckGo & Who Uses This Alternative Search Engine?
For many years, websites have collected user data to either sell to third-party sites or use for their targeted advertising. The most well-known examples include Facebook and Google. Serving an ad or showing relevant search results about the shoes you wanted seemed like a relatively harmless use of personal data that worked to (what seemed … Read more
5 Simple Easy Ways You Can Be More Eco-Friendly!
Being conscious of the environment is at the forefront of most people’s minds, but it can be hard to know how exactly you can protect the Earth without major disruption to your daily operations. However, there are some very easy changes that you can make which will have a wonderful impact on your carbon footprint … Read more
A New Way To Search With Text & Images
Google is introducing a new way to search the web using a combination of text and images at the same time. Multisearch, available as an added function in Google Lens, gives you a different way to find what you’re looking for. This tool is designed to be used for searches that aren’t as straightforward as … Read more
How to Set Up Twitter Newsletters
You probably check your email every day, whether for work or personal reasons, and so do millions of other people. As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one. And in a day and age where almost anything can have a … Read more
